Themed ‘Marketing. The Movie’, the Nedbank IMC 2021 is taking place virtually on 29 July 2021 and one of the performances of the day will be by Mike Brown, Nedbank Group CEO, and Khensani Nobanda, Nedbank Group Executive Marketing and Corporate Affairs. They will have a discussion on ‘How to ensure your CEO doesn’t see […]
Colleen Rose, Consulting Director at Acceleration, a Wunderman Thompson company, states that while welcomed by privacy advocates, the looming demise of the third-party cookie has caused some anxiety among publishers and advertisers. For the last 20 years, third-party cookies have been a foundational part of digital advertising, allowing user behaviour to be tracked across websites […]
According to Samrat Sharma, John Rolston and Tom Birtwhistle from strategy+business (a PwC division), long before the novel coronavirus paralysed businesses globally, the chief marketing officer’s (CMO) role was evolving in scope, focus and sometimes name. New titles such as chief growth officer and chief customer officer emerged to reflect the redefined, more transformational role of […]
Haydn Townsend, managing director of Accenture Interactive, says the push and pull between consumers’ desire to be known and their wish for privacy has increasingly become an issue for brands. Leading brands are now using data to humanise their customer relationships while learning where to draw the line between invasive and inventive. Many consumers feel brands […]