Delivering Quality Content To Email Subscribers Will Be The Cornerstone Of Any Successful Campaign

According to JD Engelbrecht, Managing Director of Everlytic, marketers know that the success of email campaigns comes down to the total number of engaged contacts. The ultimate return any organisation can hope for is to multiply the volume of its email distribution list by the engagement rate. But to build engagement, the recipient must first […]

By |2021-04-12T09:09:57+02:00Apr 8th, 2021|Industry news|0 Comments

Is Disruptive Innovation A Strategic Error Or Best Practice?

According to Mark Barden, partner at eatbigfish, not understanding whether you are creating a long-term, defensible business model could be a strategic error that catches up with you once every entrepreneur in town sees how easy it is to copy your technical capabilities. ‘Disruption’ has become such a buzzword, pervading everything from the hotel industry […]

By |2021-02-26T08:59:32+02:00Feb 24th, 2021|Branding|0 Comments

Why Buy-In From The Highest Level In Business Is Essential For Marketers

Themed ‘Marketing. The Movie’, the Nedbank IMC 2021 is taking place virtually on 29 July 2021 and one of the performances of the day will be by Mike Brown, Nedbank Group CEO, and Khensani Nobanda, Nedbank Group Executive Marketing and Corporate Affairs. They will have a discussion on ‘How to ensure your CEO doesn’t see […]

By |2021-02-26T09:07:13+02:00Feb 23rd, 2021|Nedbank IMC Conference|0 Comments

The Human Element Enhances Communication Between Brands And Audiences

According to Zubeida Goolam, Chief Creative Officer at Valiant, the adoption of new technologies should only eliminate communication barriers between the brand and its audience, not worsen the experience. The human element is always key to transformation. Transformation in digital marketing must begin internally to leverage external opportunities. It is up to the organisation to […]

By |2021-02-26T08:59:43+02:00Feb 23rd, 2021|Branding, Digital marketing|0 Comments

Combining Traditional And Digital Media To Serve More Market Segments

According to Sikota Suuya Bones, media director at Dentsu Zambia, the general assumption is that the appetite for digital media has grown exponentially. Are clients ready to shift their budget from traditional media to new media that allows them to make real-time changes and track campaign performance with various KPIs? Consumers and clients are going to adapt […]

By |2021-02-19T12:40:57+02:00Feb 17th, 2021|Digital marketing|0 Comments

Engaging Customers Who Are Easily Agitated By Digital Ads

Rob Anderson, CEO of Brand Hubb, says leading brands need to rethink their digital marketing strategies as customers become increasingly agitated by digital ads. Brand supporters are fed up with unsolicited digital marketing advances, and the brands who fail to respond to their irritation risk alienating them forever. Customers are sick and tired of hanging […]

By |2021-02-19T12:41:34+02:00Feb 17th, 2021|Industry news|0 Comments

Adapting Digital And Marketing Strategies To Changing Consumer Behaviour

According to Desirée  Gullan, co-founder and executive creative director of G&G Digital, a major takeaway from the pandemic is that it permanently changed consumer behaviour, both online and offline. Marketing professionals, businesses and organisations need to adapt to this behaviour change. Many marketing professionals were unprepared for the digital revolution that came with the 2020 […]

By |2021-02-01T09:28:43+02:00Jan 25th, 2021|Digital marketing|0 Comments

Boost Your Brand Profile Through Email Signatures

According to Rocketseed, email signatures need to be up to the challenges ahead, such as remote-working staff, retaining your customer base, driving sales and boosting your brand profile.  How to start 2021 with the best email signature for your brand or company:  Add email signature marketing banners to drive sales At times like this, you […]

By |2021-01-22T08:32:28+02:00Jan 20th, 2021|Digital marketing|0 Comments

Adopting A Marketing Approach That Connects Brands With Customers

According to Percy Shangase, Managing Owner at Amashuku Marketing Solutions, now more than ever, marketers need to be intentional in their efforts to harness an insights-infused multiple disciplinary marketing approach to connect with their customers, who are shrinking owing to eroding discretionary spend. 2020 was the year to learn from, despite business closures, retrenchments, erosion […]

By |2021-01-22T08:32:32+02:00Jan 20th, 2021|Industry news|0 Comments