How Do You Get Customers To Engage With Your Digital Communications?

Brent Haumann, Managing Director, Striata Africa says while there are all sorts of complicated formulae for calculating a customer experience (CX) score, there is a simpler solution. Given how important customer communication is to customer experience, it makes sense to simply measure engagement. Not only does doing so save organisations a lot of time and […]

By |2021-03-19T09:57:55+02:00Mar 17th, 2021|Industry news|0 Comments

Free Webinar: How Can Printing SA’s New Member Benefits Help Your Visual Communications Business Succeed?

Celebrate Printing SA’s 110th anniversary with a webinar taking place on 18 March. One of the new benefits the federation is introducing is medical cover for the visual communications industry. Agility and Health Squared have partnered with Printing SA to bring you a one of a kind medical offering for you and your staff that […]

By |2021-03-15T13:33:05+02:00Mar 10th, 2021|Industry news|0 Comments

Combining Traditional And Digital Media To Serve More Market Segments

According to Sikota Suuya Bones, media director at Dentsu Zambia, the general assumption is that the appetite for digital media has grown exponentially. Are clients ready to shift their budget from traditional media to new media that allows them to make real-time changes and track campaign performance with various KPIs? Consumers and clients are going to adapt […]

By |2021-02-19T12:40:57+02:00Feb 17th, 2021|Digital marketing|0 Comments

Measuring The Lifetime Value Of Customers Through Marketing

Grant Lapping, MD at DataCore Media, suggests that companies should be moving towards measuring the lifetime value of the customers they convert through their digital campaigns and channels. This is easier said than done because it demands that digital agencies look beyond digital campaign data and also draw on company-owned insights about their customer base. […]

By |2021-02-01T09:28:01+02:00Jan 27th, 2021|Marketing|0 Comments

Effective Adoption Of Digital Media Technologies Will Unlock Value

According to Accenture, local content alone will not be enough to stimulate more growth in the South African media market. The local media industry needs to evolve at a similar pace to the global industry, investing in digital capabilities and infrastructure, or risk being left behind. Additionally, significant network and infrastructure improvements are required to […]

By |2020-08-03T08:25:04+02:00Jul 28th, 2020|Digital marketing|0 Comments