Register For Africa’s Biggest Marketing, Branding, Printing And Signage Expo

Besides new solutions, Africa’s biggest marketing, branding, printing and signage exhibition will also feature workshops, and is your opportunity to level up your branding. Key reasons to visit: New Technology And Solutions See the latest marketing, signage and print product launches live and in action. Get expert insight on new industry developments and opportunities. AI Design Workshop For Signage And Print [...]

By |2024-07-12T16:17:41+02:00July 12th, 2024|Expo News|0 Comments

Keep Up To Date With Promotional Product Trends At The Modern Marketing Expo

The main benefit of promotional products is personalisation and customisation. This is increasingly important in a world where people want to stand out and post their unique products all over social media. 2024 will see a combination of bestsellers continuing to remain popular, as well as a demand for more eco-friendly products. Personalised and reusable shopping bags are still a hit [...]

By |2024-06-28T16:57:57+02:00June 28th, 2024|Expo News|0 Comments

Take Personalised Product Branding To The Next Level At The Modern Marketing Expo

Personalisation and customisation is increasingly important in a world where people want to stand out and post their unique products all over social media. According to this report, the global custom T-shirt printing market is ‘expected to expand at a compound annual growth rate (CAGR) of 11.1% from 2023 to 2030’ and ‘the growing use of customised T-shirts as a branding [...]

By |2024-06-21T14:48:37+02:00June 21st, 2024|Expo News|0 Comments

Elevate Your Branding With Solutions On Show At The Modern Marketing Expo

After the success of last year's Modern Marketing Expo, the stage has been set to build and grow Africa’s biggest dedicated marketing event. The 2024 expo will be a showcase of even more diverse solutions and technology. Visitors can see the latest offerings in branding, marketing, graphics, signage, digital signage, point of sale displays, promotional clothing, in-store branding, digital printing, T-shirt [...]

By |2024-06-07T13:32:20+02:00June 7th, 2024|Expo News|0 Comments

Innovative And Engaging Digital Experiences Are Emerging For Brands And Advertisers

Grant Kruger, business lead ID/IT at LG Electronics South Africa, says in-store advertising is undergoing a significant digital transformation. As lockdown restrictions ease and retail spaces open up, there has never been a better time to take another look at digital signage. As the way we interact with the world around us becomes increasingly digital, […]

By |2021-03-29T08:33:45+02:00March 23rd, 2021|Digital Signage|0 Comments

Improving User Experience Through Digital Signage

According to LG, digital signage is a standard for most fast-food chains and retail stores. It is a quick, easy and cost-effective way to communicate with customers, ideally making the customer user experience easier. Unfortunately, there are still many places using outdated digital signboards that battle to show their displays in direct sunlight. Picture this: […]

By |2020-11-26T13:18:16+02:00November 25th, 2020|Industry news|0 Comments

Adding Digital Signage To The Marketing Mix

An important reality to consider before diving head-first into a communication strategy is that buying habits have changed. People have become far more money conscious – especially in recent months – but more than that is their relentless pursuit of convenience, says Grant Kruger, Business Lead ID/IT at LG Electronics South Africa. Key to advertising […]

By |2020-11-10T09:25:47+02:00November 3rd, 2020|Digital marketing, Digital Signage|0 Comments
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