Adapting Digital And Marketing Strategies To Changing Consumer Behaviour

According to Desirée  Gullan, co-founder and executive creative director of G&G Digital, a major takeaway from the pandemic is that it permanently changed consumer behaviour, both online and offline. Marketing professionals, businesses and organisations need to adapt to this behaviour change. Many marketing professionals were unprepared for the digital revolution that came with the 2020 […]

By |2021-02-01T09:28:43+02:00Jan 25th, 2021|Digital marketing|0 Comments

Impactful Digital Trends Of 2019

Jennifer Gvozdek, Marketing Manager at Omnivex Corporation, stated that digital transformation was a hot topic in 2018 and that it is sure to continue impacting organisations in 2019. In fact, according to a Forrester Research survey, 46 per cent of executives believe that in less than five years, digital will have an impact on more than half their sales. The World Economic [...]

By |2019-02-11T10:22:19+02:00Feb 1st, 2019|Industry news|Comments Off on Impactful Digital Trends Of 2019