Five Brand Communication Strategy Tips

Lerato Songelwa, deputy managing director at Hill+Knowlton Strategies South Africa, shares tips on what brands and communicators should consider to be part of their communication strategy for the year ahead. Over the last year, business communications became extremely challenging as companies had to quickly adopt new lines of communication to coordinate teams and meet the […]

By |2021-02-12T09:06:58+02:00Feb 9th, 2021|Branding|0 Comments

Brands Should Use Cultural Intelligence To Connect With Diverse Groups On A Personal Level 

Cheryl Reddy, Managing Partner and Africa Lead at Eclipse Communications, cites Statistics South Africa’s 2020 mid-year estimates, which show that South Africa’s more than 59.2 million citizens comprise of people from vast ethnic and cultural backgrounds, differentiated further by age, sexual orientation, education, religion, gender and geography. Brands should tap into cultural intelligence in order […]

By |2020-11-26T13:18:12+02:00Nov 25th, 2020|Branding|0 Comments