Creating A Data-Driven Workplace Culture

Jacki McEwen-Powell, founding partner and strategist at Eclipse Communications, says today’s workforces expect messaging that is more inclusive, personally relevant and decidedly digital. In short, companies need to engage with employees more than ever before. This is underlined by Beekeeper’s Internal Communications Trends in 2021, which notes that in 2020, 84% of employees felt their […]

By |2021-03-19T09:57:34+02:00Mar 17th, 2021|Industry news|0 Comments

Communication Trends That Brands Should Be Cognisant Of

2020 has seen its fair share of trials and tribulations, shaping a business environment that opposes conventional practices. It has forced many to embrace the power of the pivot, and adapt or sink in the endless communications making the rounds. Founding Partner and CEO of Eclipse Communications, Steve Powell, highlights the changing consumer mindset that […]

By |2020-12-11T11:00:09+02:00Dec 9th, 2020|Customer Experience (CX)|0 Comments

Brands Should Use Cultural Intelligence To Connect With Diverse Groups On A Personal Level 

Cheryl Reddy, Managing Partner and Africa Lead at Eclipse Communications, cites Statistics South Africa’s 2020 mid-year estimates, which show that South Africa’s more than 59.2 million citizens comprise of people from vast ethnic and cultural backgrounds, differentiated further by age, sexual orientation, education, religion, gender and geography. Brands should tap into cultural intelligence in order […]

By |2020-11-26T13:18:12+02:00Nov 25th, 2020|Branding|0 Comments

Targeting And Engaging With Generation Alpha

Lead strategist at Eclipse Communications, Jacki McEwen, explains that the term Generation Alpha was coined by demographer and sociologist, Mark McCrindle, who estimated that 2.5 million Generation Alphas are born globally every week and will account for about two billion of the global population by 2025. Born between 2010 and 2025, the successors of Generation […]

By |2020-10-16T09:14:06+02:00Oct 12th, 2020|Industry news, Marketing|0 Comments

The Use And Diversification Of Social Media Platforms

Research conducted by eMarketers indicates a sharp increase in social media usage, particularly TikTok and Facebook, states Stephanie Mashigo, Eclipse Communications’ Social Media Manager. While this spike is expected to drop once lockdown measures continue to be lifted, features such as live streaming, video chat and gaming will undoubtedly be around for significantly longer. The […]

By |2020-07-06T08:30:41+02:00Jul 1st, 2020|Marketing|0 Comments