Delivering Quality Content To Email Subscribers Will Be The Cornerstone Of Any Successful Campaign

According to JD Engelbrecht, Managing Director of Everlytic, marketers know that the success of email campaigns comes down to the total number of engaged contacts. The ultimate return any organisation can hope for is to multiply the volume of its email distribution list by the engagement rate. But to build engagement, the recipient must first […]

By |2021-04-12T09:09:57+02:00Apr 8th, 2021|Industry news|0 Comments

Email Marketing Delivers Results And Influences Buying Decisions

According to InsideData, if you were considering removing email as a touchpoint in your communication journey, think again. Email marketing not only enables you to stay connected with your customers, but also influence their sale decisions. According to Hubspot’s latest statistics, email generates an astounding 3800% ROI, making it one of the most effective options […]

By |2021-03-15T13:33:33+02:00Mar 11th, 2021|Marketing|0 Comments

Boost Your Brand Profile Through Email Signatures

According to Rocketseed, email signatures need to be up to the challenges ahead, such as remote-working staff, retaining your customer base, driving sales and boosting your brand profile.  How to start 2021 with the best email signature for your brand or company:  Add email signature marketing banners to drive sales At times like this, you […]

By |2021-01-22T08:32:28+02:00Jan 20th, 2021|Digital marketing|0 Comments

2021 Social Media Megatrends

Social Media 101’s managing director, Leandri Janse van Vuuren, and Sabrina Andreucci, strategic director, look at the social media megatrends for this year, and what brands need to do to flourish in this space. In July 2020, social media users surpassed 4.75 billion, which is more than half the global population, with 346 million new users […]

By |2021-01-13T10:09:42+02:00Jan 12th, 2021|Digital marketing|0 Comments

Email Opens Have Increased During Lockdown

JanDirk Engelbrecht, Managing Director at Everlytic, states that while consumers are already feeling the economic pain induced by COVID-19, their day to day needs are unlikely to change much. However, for marketers, the brand conversations and value propositions placed before them must be adjusted and tailored. By leveraging smart digital messaging tools and data-driven insights […]

By |2020-04-28T09:20:16+02:00Apr 20th, 2020|Digital marketing|0 Comments

14 Simple Marketing Tips For Small Business Owners

I’ve helped thousands of small business owners to make massively more sales than ever before. I am going to share my top marketing tips with you. 1. Get the best marketing advice Throw your old marketing guides and audio programmes in the recycling bin. You need to know what works today and the marketing landscape changes rapidly. Before putting any marketing tips or [...]

By |2019-02-11T10:23:50+02:00Feb 1st, 2019|Marketing|Comments Off on 14 Simple Marketing Tips For Small Business Owners