Marketing Automation Should Be A Central Aspect Of Any Digital Transformation

Engagement Factory says digital transformation is much more than merely buying IT tools and hoping they work. It is about buying the right digital capabilities, supporting your team in learning the right skills and changing the processes along the way. One of the most essential digital capabilities you can invest in is marketing automation, and […]

By |2021-04-19T09:14:34+02:00Apr 15th, 2021|Marketing|0 Comments

How To Bring Customers’ Needs Into Your Content Strategy

According to Julie McLaughlin from the Engagement Factory, creating powerful content and being heard and noticed means understanding your target audience perfectly and knowing what they need and how they make decisions about your product. Creating relevant, high-quality content is more important than ever. Customers have come to expect brands to automatically know and cater […]

By |2020-10-02T09:11:44+02:00Sep 29th, 2020|Digital marketing|0 Comments