The Most Significant Developments From Social Media And Programmatic Platforms In 2021

Natascha Torres, Head of Digital Strategy at +OneX, says TikTok and Google Performance Max unlocked new possibilities for South African brands. Over the past year, social media and programmatic platforms have launched a range of powerful new features and tools for digital marketers and advertisers in their efforts to capture a large slice of businesses’ ad spending. Facebook, which changed its [...]

By |2021-12-15T17:24:58+02:00December 15th, 2021|Industry news|0 Comments

Brands Need Proper Measurement And Success Criteria For Social Media

According to Richard Lord, Media & Operations Director at Meta Media, during 2020, TV benefitted from a captive, stay-at-home audience with more time on their hands. Newspapers and magazines suffered as traditional distribution channels were decimated. Out of Home (OOH) fell off a cliff as there was nobody out and about. And the platform that arguably benefitted the most? Digital. 2020 [...]

By |2021-08-01T15:59:48+02:00August 1st, 2021|Industry news|0 Comments

Will Facebook Remain Relevant In Years To Come?

Kyle Oosthuizen, Chief Operating Officer at Blue Robot does not believe Facebook will go the same way of MySpace and MxIt, notwithstanding more and more platforms entering the market. ‘Because of Facebook’s development power, it will never fall behind other platforms. It is also catering to a changing audience and has changed with that audience.’ He explained that when Facebook first [...]

By |2021-08-01T15:53:27+02:00August 1st, 2021|Industry news|0 Comments

Making The Data Burden On Africa’s Cost-Conscious Mobile Community Lighter

Zubeida Goolam, director and chief creative officer at Valiant, says lite versions of mobile applications or apps have become increasingly popular across Africa and many other parts of the developing world, because these have smaller installation footprints and use less data compared to the regular app versions. Africa has a tremendous mobile adoption rate, with […]

By |2021-03-29T08:33:19+02:00March 25th, 2021|Industry news|0 Comments

Use Algorithms To Create Streamlined And Highly-Effective Social Campaigns

Zubeida Goolam, co-founder and chief creative officer of at Valiant, said the changes made to social media algorithms in the past couple of years have made many brands rethink their content strategies. Instead of the accustomed chronological order, user feeds were now recalibrated to highlight ‘generally engaged with’ posts. Facebook’s pledge to put ‘friends and […]

By |2021-03-19T09:57:40+02:00March 17th, 2021|Social media|0 Comments

Online Users Open To New Social Media Networks

According to Meltwater, in the midst of the Covid-19 pandemic, new social media platforms have been welcomed with open arms by online users, in the search for new and meaningful ways to connect differently to the usual social media platforms like Instagram and Facebook.  Although Telegram, Omegle and Clubhouse existed long before the pandemic, 2020 […]

By |2021-02-01T09:27:57+02:00January 27th, 2021|Digital marketing|0 Comments

Facebook Engagement And Conversions: A Daunting Challenge For Marketers

Rob Anderson, CEO of Brand Hubb, recalls that Facebook was born in 2004, but its ‘newsfeed’ only showed up in 2006, with the like button premiering in 2007. Back then, there was no talk about algorithms because everything was seen in a chronological order, which meant you never missed a post from a friend or […]

By |2020-03-13T13:50:33+02:00March 10th, 2020|Branding, Digital marketing|0 Comments
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