Empathy Is Key To Demonstrating A Brand’s Commitment To Authenticity

According to Reagan Kok, Hoorah Digital CEO, it is worth interrogating what exactly is meant by empathy in the context of business generally and marketing and advertising specifically. Empathy is the ability to understand or share another person’s feelings or experiences. By implication, this suggests that empathy in the business context is about placing the needs and desires of the customer [...]

By |2021-10-24T09:54:58+02:00Oct 24th, 2021|Industry news|0 Comments

How Marketers Can Navigate The ‘Next Normal’

The Nedbank IMC 2021 conference paper was developed from the highly successful virtual conference of the same name that attracted more than 1300 delegates across 14 countries. The paper details a practical roadmap for marketers to get back to the basics, to flex their creative muscles and to reimagine their role in business. ‘You don’t need me to tell you that [...]

By |2021-09-20T10:25:37+02:00Sep 20th, 2021|Industry news|0 Comments