Tips For Marketers Looking To Harness The Power Of Gen Z
A crucial element in modern marketing strategies is unlocking the power of Generation Z (Gen Z). Gen Z stands out as a potent force, and according to Keleabetsoe Rammopo, Head Of Strategy at Penquin, understanding and engaging with Gen Z is an essential element of a robust marketing strategy. Gen Z: A Dominant Force in South Africa’s Population Gen Z, defined [...]