Empathy Is Key To Demonstrating A Brand’s Commitment To Authenticity

According to Reagan Kok, Hoorah Digital CEO, it is worth interrogating what exactly is meant by empathy in the context of business generally and marketing and advertising specifically. Empathy is the ability to understand or share another person’s feelings or experiences. By implication, this suggests that empathy in the business context is about placing the needs and desires of the customer [...]

By |2021-10-24T09:54:58+02:00October 24th, 2021|Industry news|0 Comments

Leveraging Artificial Intelligence In A Digitally Connected World

Shaune Jordaan, Hoorah Digital CEO, recalls that from young to very old, Artificial Intelligence (AI) is everyone’s go-to for communicating online with family and friends and searching the web for news and entertainment. Then there is online shopping, which has quickly become a matter of necessity across the board. Just when we thought AI had […]

By |2021-02-12T09:07:07+02:00February 9th, 2021|Industry news|0 Comments

Data Lies At The Heart Of Online Immersion

Shaune Jordaan, Hoorah Digital CEO, states that applying the right kind of data, as with technology in general, has the potential to streamline operational efficiencies and strengthen the quality of decision-making. It is critical that brands understand that data lies at the heart of online immersion. When it comes to creativity in marketing, and advertising […]

By |2021-01-22T08:32:50+02:00January 19th, 2021|Digital marketing|0 Comments

Data Is Digital Marketing

Shaune Jordaan, Hoorah Digital CEO, states that today’s consumers are more discerning and demanding than ever before. These days, data is not just a modern marketing panacea, data is digital marketing.  Gone are the days when businesses could get away with gut instinct à la Mad Men and a one-size-fits-all approach. Going into 2021, implementing […]

By |2020-11-13T10:14:02+02:00November 11th, 2020|Digital marketing|0 Comments

Data Gives Relevance To Creative, While Creative Brings ‘Life’ And Personality To Data

According to Shaune Jordaan, Hoorah Digital CEO, personalisation, measurement and similar digital capabilities are the savvy marketer’s best defence against the clutter and the noise, allowing for the prioritisation of the customer experience (CX).  Brand and customer loyalty, once the currency in which great advertisers and marketers traded, is on the decline worldwide. Today, consumers […]

By |2020-07-06T08:30:58+02:00July 1st, 2020|Advertising news|0 Comments

Reimagining Innovation And Creativity In The Time Of The Coronavirus

According to Shaune Jordaan, CEO of Hoorah Digital, the internet and social media, which make information readily available in a scenario completely at odds with our reality 25 years ago, are meanwhile feeding rather than quelling the global state of panic. Coronavirus is, arguably, like nothing we’ve experienced in recent history. It’s both remarkable and […]

By |2020-04-28T09:20:25+02:00April 20th, 2020|Advertising news, Industry news|0 Comments

Female Leadership In Advertising

Anine De Wet, co-founder and managing director of Cape Town through-the-line agency 2AM addresses the issue of gender roles in the workplace. 2AM, which De Wet co-founded with Marco Russilillo in 2014, was recently acquired by Hoorah Holdings, where she retains the role of MD. As the battle for gender diversity lingers in South Africa, […]

By |2020-03-09T09:50:02+02:00March 4th, 2020|Industry news|0 Comments
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