Expanding Digital Footprint Creates Greater Need For Customer Behaviour Analysis

According to Sizwe Dlamini, Head of Commercial at Idea Hive, South Africa’s digital footprint is expanding at breakneck speed, creating a greater need for marketers to put their best foot forward through analyses of their customer behaviour. Data has played a crucial role in the emergence and evolution of digital marketing. It is the fuel […]

By |2020-12-11T11:00:51+02:00Dec 9th, 2020|Digital marketing|0 Comments

Immersive Digital Experiences Create Love For Brands

Yaw Dwomoh, Chief Executive Officer at Idea Hive, states that with virtual reality (VR), augmented reality (AR) and gamification, we are able to create multi-sensory experiences that evoke those same powerful emotions that make us essentially human. Our first experiences define us: the first kiss, our first day at school, the first broken arm, baby’s first smile […]

By |2020-07-27T09:23:43+02:00Jul 20th, 2020|Advertising news, Industry news|0 Comments