According to Sizwe Dlamini, Head of Commercial at Idea Hive, South Africa’s digital footprint is expanding at breakneck speed, creating a greater need for marketers to put their best foot forward through analyses of their customer behaviour. Data has played a crucial role in the emergence and evolution of digital marketing. It is the fuel […]
At large, today’s consumer is idle, yet they take the form of tech pioneers. They want to be entertained and offered value beyond a social media post. In essence, consumers today want to immerse themselves, with ease, in what you, as a brand, have to say. Virtual and augmented reality (VR and AR) is fast […]
Yaw Dwomoh, Chief Executive Officer at Idea Hive, states that with virtual reality (VR), augmented reality (AR) and gamification, we are able to create multi-sensory experiences that evoke those same powerful emotions that make us essentially human. Our first experiences define us: the first kiss, our first day at school, the first broken arm, baby’s first smile […]