Industry Interview: Suhana Gordhan On Insights-Based Creativity

In our exclusive Modern Marketing Industry Interview series, Executive Creative Director at the Duke Group, Suhana Gordhan, discusses how her 16-year long career in advertising stems from her love of creativity, and that she had to be quite resilient to break into the industry – and fight to stay in. Getting into advertising Gordhan always loved being creative […]

By |2020-10-09T09:29:30+02:00Oct 7th, 2020|Industry Interview|0 Comments

Industry Interview: Steph van Niekerk On Presenting and Packaging Ideas That Engage People

In our exclusive Modern Marketing Industry Interview series, we feature Steph van Niekerk, a Creative Director at Grey Advertising who discusses creating insightful campaigns that engage people. Early life I started off by studying Business Science at UCT – as I was clever in Math and Science and never considered myself to be a creative. […]

By |2020-07-13T09:07:28+02:00Jul 8th, 2020|Industry Interview|0 Comments

Industry Interview: Ipelegeng Thibedi On Purpose-Driven Marketing And The Possibilities Of Integration

As part of its exclusive industry interview series, Modern Marketing held an online interview with Ipelegeng Thibedi, the CEO of African Operations at Weber Shandwick, who has been part of the branding and marketing industry for over 15 years. She discusses her career journey, the possibilities of integration, purpose-driven marketing and bringing ideas to life. […]

By |2020-06-01T10:56:56+02:00May 27th, 2020|Industry Interview|0 Comments

Industry Interview: Neo Mashigo On Creativity As A Force For Good And Changing How The World Sees Africa

Neo Mashigo, Chief Creative Officer of the M&C Saatchi Group, is very humbled to have received the 2019 AdFocus Industry Leader of the Year award. Such recognition is what continues to drive and show him that his efforts resonate with that of the industry. Early life On Saturdays, Mashigo attended a school where he learnt […]

By |2020-03-20T08:55:31+02:00Mar 18th, 2020|Industry Interview|0 Comments