influencer marketing – Modern Marketing Expo

Customer Generated Content Helps Brands Build Stronger Connections With Their Audiences

Customer Generated Content (CGC) allows consumers to share their real-life experiences with brands on social media, creating powerful, authentic content that resonates with their peers. Brands are now using this evolving form of word-of-mouth to build stronger connections and trust with their audiences. As South Africans, having stories woven into the fabric of everyday life is an age-old tradition. For generations, [...]

By Modern Marketing News|2024-08-16T17:24:28+02:00August 16th, 2024|Trends|0 Comments

Influencer Marketing Is Not A Gamble, It’s A Science

In the mix of marketing strategies vying for a slice of your revised budget, influencer marketing stands tall. It’s not just a matter of following trends; it’s about leaning into a measurable, data-driven approach that stands up to scrutiny just as firmly as any ‘hard’ marketing tactic. Gone are the days when influencer marketing was a gamble – today, it’s a [...]

By meggan|2024-03-08T14:12:58+02:00March 8th, 2024|Trends|0 Comments

The Impact Of Threads On Influencer Marketing

According to Casey Mantle, Head of Chatterbox at 8909 Digital, in this fast-paced digital landscape, the impact of influencer marketing is constantly evolving. With the introduction of Threads, a standalone app by Instagram, the landscape has been transformed yet again. This article explores the impact of Threads on influencer marketing and how it is revolutionising […]

By Modern Marketing News|2023-07-12T11:02:28+02:00July 11th, 2023|Trends|0 Comments

How To Run A Successful Influencer Marketing Campaign

Hustle Media says that running a successful influencer marketing campaign requires careful planning, strategic execution, and a deep understanding of the dynamics involved to avoid the headaches and challenges that can often pop up when rolling out an influencer campaign. Set Clear Goals Before diving into an influencer marketing campaign, it is essential to establish […]

By Modern Marketing News|2023-06-26T16:38:59+02:00June 21st, 2023|Trends|0 Comments

Why Inter-Agency Collaboration Can Benefit Businesses In The Long Run

According to Hustle Media, there are benefits of collaborating with industry peers. Not only can such partnerships lead to greater outcomes, but they can also promote more stability and longevity within the industry. Sharing resources and expertise through inter-agency collaboration can lead to significant cost savings, improved productivity, and increased efficiency. For example, agencies can […]

By Modern Marketing News|2023-05-11T14:47:03+02:00May 4th, 2023|Trends|0 Comments

Twitter’s Latest Product Offering And Its Implications For Brands

Kgavgelo Masenya, Media Planner at The MediaShop, discusses Twitter’s subscription model and wonders what would make people spend hard-earned money on tweets and where it will leave the advertising audience. Admittedly, I am quite passive when it comes to Twitter, occasionally logging on just to stay in touch with what is happening. But for many […]

By Modern Marketing News|2021-03-15T13:32:59+02:00March 9th, 2021|Social media|0 Comments

Owning The Narrative In Marketing

According to R-Squared, owning the narrative in marketing involves looking at something topical or talkable as it happens and brands being on social media radio or on TV and putting their own spin on it – gaining new followers and further entrenching themselves as innovative, cheeky and irreverent. There is a South Africa-born flame-grilled chicken […]

By Modern Marketing News|2020-12-07T10:25:46+02:00December 2nd, 2020|Influencer Marketing, Marketing|0 Comments

Gen-Z Influencer Marketing Changing The Rules Of Engagement

According to TT Ndhlovu, Founder and Director of NuWave Communications, we are looking at a generation of the next big disruptors, where the vast majority cannot imagine what the world would be like if social media did not exist. They are connected to the beat of the online world, to friends, businesses and have access […]

By Modern Marketing News|2020-07-27T09:23:29+02:00July 22nd, 2020|Influencer Marketing|0 Comments

Influencer Marketing Crisis Management Tips

According to R-Squared, some things will change due to crisis management during Coronavirus, but the following guidelines are nevertheless true at all times. Strategies: ensure that your dedicated influencer marketing strategic direction is aligned with the external circumstances, e.g. online buying in a time of real-life isolation (buying from the safe comfort of your sofa), confirmed […]

By Modern Marketing News|2020-04-06T10:01:11+02:00March 30th, 2020|Branding, Marketing|0 Comments

Tips For Upcoming Influencers

Cape Town based fashion and lifestyle agency, The Press Room, receives an influx of emails and DM’s via social media from content creators seeking tips, advice and how to be a part of their PR list. So the agency has put together a few essential tips for upcoming ‘Influencers’. Establish your brand and find your […]

By Modern Marketing News|2020-02-28T09:49:37+02:00February 26th, 2020|Branding, Digital marketing, Industry news|0 Comments