Retailers Should Build A Unified Customer Engagement Strategy To Boost Brand Loyalty

According to data from Salesforce’s Q1 Shopping Index, the digital commerce market has grown globally at a rate of 58% in the last year. This is largely because of the effect of the Covid-19 pandemic on consumer behaviour. Robbie Kearns, Senior Vice President at Salesforce, sets out three ways in which retailers can begin to […]

By |2021-05-10T09:02:16+02:00Apr 28th, 2021|Retail news|0 Comments

Use Algorithms To Create Streamlined And Highly-Effective Social Campaigns

Zubeida Goolam, co-founder and chief creative officer of at Valiant, said the changes made to social media algorithms in the past couple of years have made many brands rethink their content strategies. Instead of the accustomed chronological order, user feeds were now recalibrated to highlight ‘generally engaged with’ posts. Facebook’s pledge to put ‘friends and […]

By |2021-03-19T09:57:40+02:00Mar 17th, 2021|Social media|0 Comments

Online Users Open To New Social Media Networks

According to Meltwater, in the midst of the Covid-19 pandemic, new social media platforms have been welcomed with open arms by online users, in the search for new and meaningful ways to connect differently to the usual social media platforms like Instagram and Facebook.  Although Telegram, Omegle and Clubhouse existed long before the pandemic, 2020 […]

By |2021-02-01T09:27:57+02:00Jan 27th, 2021|Digital marketing|0 Comments