Creating Unique Ways To Involve Shopping Mall Tenants In Marketing Strategies

According to Amanda Rabinowitz-Muller, director and founder of JellyBean Concept Events, shopping mall marketing teams, together with events agencies, are creating new and unique ways to involve tenants in their marketing strategies. Interactive storefronts  Vacant stores are on the rise and it’s a leasing managers nightmare to keep these stores from looking empty. Instead of incurring […]