Meat-Free Marketing In The Retail Landscape

According to Tessa Nowosenetz, Account Manager at KLA, while veganism and vegetarianism appear to be increasing, only 1% of the population of developed countries claim to be vegan and only 5% claim to be vegetarian. Another trend is plant-based food. You might assume that this correlates with the increase in veganism and vegetarianism but, with […]

By |2021-06-11T13:52:56+02:00Jun 9th, 2021|Industry news|0 Comments

Structure Your Rebrand To Be Research-Led

Tessa Nowosenetz and Christine Nyatsambo, KLA, say that working with the right market research partner before, during and after your rebranding process gives you access to consumer and sector insights that can enrich your efforts.  Car brand KIA claimed a Guinness World Record in early 2021, and it had nothing to do with cars. The 303 […]

By |2021-04-06T08:50:32+02:00Mar 30th, 2021|Branding|0 Comments