Increasing Intrinsic Incentives Creates True Customer Loyalty

Glenn Gillis, CEO of Sea Monster, says the problem with most loyalty programmes is that they are better categorised as rewards programmes. These are built around the concept of extrinsic incentives or, more simply, the external reasons or rewards that motivate the buyer. For example, a shopper would collect points for making a purchase and […]

By |2021-05-10T09:01:30+02:00Apr 28th, 2021|Marketing|0 Comments

Loyalty Programmes Connect Shoppers With Brands

Effective loyalty programmes deliver what all stakeholders in the retail market need: relevant information. Some offer a far higher degree of detail than others, some are niched and rewards differ, but in general, they connect shoppers with shops and brands, states Andrew Weinberg, CEO of 2Engage and bonsella. The 2020 South African Loyalty Awards highlighted […]

By |2021-01-22T08:33:20+02:00Jan 19th, 2021|Customer Experience (CX)|0 Comments