Static Or Digital Out Of Home Media? It Depends On Your Objectives

Mali Motsumi-Garrido, Sales Director at Tractor Outdoor, says that when it comes to outdoor media, both static out of home (OOH) or digital out of home (DOOH) media can both play a role in your media strategy. Within media circles, you often notice that the average ‘water cooler’ conversation grows somewhat vehement when it comes […]

By |2023-07-28T16:26:50+02:00July 27th, 2023|Trends|0 Comments

Report Shows That Online Shopping Continues Its Dominance

The future of retail is steadfastly being shaped by digital, as shoppers envision a future where nearly two-thirds (64%) of their shopping will be online in the next 10 years. As the landscape shifts, successful businesses consciously adapt to the new era of digital technologies and economies, according to the Future Shopper Report 2023 by […]

By |2023-06-29T12:36:41+02:00June 28th, 2023|Trends|0 Comments

Can Brands Be Entrepreneurial?

On 15 September, Shukri Toefy, entrepreneur and global speaker, will explain to Nedbank IMC 2023 delegates how to get up close and personal with their inner entrepreneurs. As an entrepreneur, global keynote speaker, strategic advisor, investor, board director, and the founder of a number of businesses, Toefy has consulted to some of the most exciting brands and organisations in the world, [...]

By |2023-04-13T16:51:02+02:00April 13th, 2023|Local News|0 Comments

Measuring The Lifetime Value Of Customers Through Marketing

Grant Lapping, MD at DataCore Media, suggests that companies should be moving towards measuring the lifetime value of the customers they convert through their digital campaigns and channels. This is easier said than done because it demands that digital agencies look beyond digital campaign data and also draw on company-owned insights about their customer base. […]

By |2021-02-01T09:28:01+02:00January 27th, 2021|Marketing|0 Comments
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