Marketing Automation Should Be A Central Aspect Of Any Digital Transformation

Engagement Factory says digital transformation is much more than merely buying IT tools and hoping they work. It is about buying the right digital capabilities, supporting your team in learning the right skills and changing the processes along the way. One of the most essential digital capabilities you can invest in is marketing automation, and […]

By |2021-04-19T09:14:34+02:00Apr 15th, 2021|Marketing|0 Comments

Steps To Improve Customer Engagement Through Marketing Automation

According to Filip von Reiche, Senior Vice President, Enablement Services at Acceleration, automating your marketing processes enables you to reduce the time your team spends on repetitive, low-value tasks, improve customer engagement across multiple channels, and ultimately, get a better return on investment from your spending. Here are eight steps you can take to streamline […]

By |2020-09-28T08:41:07+02:00Sep 22nd, 2020|Marketing|0 Comments