Influencer Marketing Is Not A Gamble, It’s A Science

In the mix of marketing strategies vying for a slice of your revised budget, influencer marketing stands tall. It’s not just a matter of following trends; it’s about leaning into a measurable, data-driven approach that stands up to scrutiny just as firmly as any ‘hard’ marketing tactic. Gone are the days when influencer marketing was a gamble – today, it’s a [...]

By |2024-03-08T14:12:58+02:00March 8th, 2024|Trends|0 Comments

Tips For Marketers Looking To Harness The Power Of Gen Z

A crucial element in modern marketing strategies is unlocking the power of Generation Z (Gen Z). Gen Z stands out as a potent force, and according to Keleabetsoe Rammopo, Head Of Strategy at Penquin, understanding and engaging with Gen Z is an essential element of a robust marketing strategy. Gen Z: A Dominant Force in South Africa’s Population Gen Z, defined [...]

By |2023-12-14T08:50:47+02:00December 14th, 2023|Trends|0 Comments

Creating Unique Ways To Involve Shopping Mall Tenants In Marketing Strategies

According to Amanda Rabinowitz-Muller, director and founder of JellyBean Concept Events, shopping mall marketing teams, together with events agencies, are creating new and unique ways to involve tenants in their marketing strategies. Interactive storefronts  Vacant stores are on the rise and it’s a leasing managers nightmare to keep these stores from looking empty. Instead of incurring […]

By |2021-02-26T09:07:17+02:00February 23rd, 2021|Retail news|0 Comments

Marketing Tips For 2021

Stephanie Heitman, managing editor of the LOCALiQ blog, states that it is time to get to work. The holidays are over, your marketing plan is ready to go and the world is your oyster when it comes to making a splash with your marketing in 2021. Here are some of creative January marketing ideas: Revisit what worked […]

By |2021-01-15T12:17:41+02:00January 13th, 2021|Digital marketing|0 Comments
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