Think Digital Marketing First

According to Valiant, formerly known as BrandTruth, now more than ever, brands need to be brave, nimble and defiant in digital. Modern marketing professionals need to flip their thinking upside down – and think digital first. As events all but disappeared, media consumption patterns flew out the window and Out-of Home advertising became redundant, but […]

By |2020-12-11T11:02:45+02:00Dec 8th, 2020|Industry news|0 Comments

Online Shopping Is Shifting Purchasing Habits Forever

Claire Herman, Media Operations Manager at The MediaShop, stated that one good thing that came out of lockdown was her introduction to online shopping. She is not unique – according to a recent IOL article, statistics from Mobicred, South Africa’s largest digital credit facility, show some interesting trends pre and post-lockdown. These include: Monthly online transactions […]

By |2020-11-26T13:17:23+02:00Nov 24th, 2020|Customer Experience (CX)|0 Comments

How Brands Can Capitalise On Digital Strategies

Co-founder and Executive Creative Director of G&G Digital, Desirée Gullan, says one key learning is that the internet is the only place not locked down in a global lockdown. This has inspired communications agencies to create digital work which showed care, love and empathy. Research shows an increased reliance on digital mediums for many aspects of […]

By |2020-11-13T09:00:57+02:00Nov 11th, 2020|Branding|0 Comments