NUtec And Expand A Sign Collaborate To Produce Unique Inflatable Ink Bottle

Custom inflatables are an effective tool for engaging audiences at events. At the Modern Marketing Expo at Gallagher Convention Centre, a giant inflatable ink bottle with waving arms – a new innovation that has never been done before in South Africa – could be seen at the NUtec Digital Ink stand. The unique inflatable was produced by Expand a Sign, while [...]

By |2024-11-05T16:19:39+02:00November 5th, 2024|Modern Marketing expo|0 Comments

Radio Still Has The Ear Of South Africa’s Mid To Top Income Earners

Low-tech and data-free, radio has managed to firmly hold its ground, while the rest of its traditional media siblings have slipped into the digital abyss. Free and far-reaching, democratic and community-building, informative, entertaining and companionable, radio is just about the only legacy medium still thriving in South Africa. The country’s radio landscape is abundant with over 320 public, commercial and community [...]

By |2024-05-20T14:51:26+02:00May 20th, 2024|Trends|0 Comments

Build A Successful Brand With The Right Media Relations Strategy

Media relations involves awareness about different brands and connecting them with the relevant target audiences through different media channels. Khaya Thwala, public relations account manager at Flow Communications, shares nine tips for effective media relations. Dedicated content writers: once you have a clearly defined media relations strategy, it is good to have a dedicated content […]

By |2023-06-26T16:39:16+02:00June 19th, 2023|Trends|0 Comments

The Most Significant Developments From Social Media And Programmatic Platforms In 2021

Natascha Torres, Head of Digital Strategy at +OneX, says TikTok and Google Performance Max unlocked new possibilities for South African brands. Over the past year, social media and programmatic platforms have launched a range of powerful new features and tools for digital marketers and advertisers in their efforts to capture a large slice of businesses’ ad spending. Facebook, which changed its [...]

By |2021-12-15T17:24:58+02:00December 15th, 2021|Industry news|0 Comments

Dentsu Aegis Network Gives Media And Marketing Leaders A Crisis Guide

According to Dawn Rowlands, CEO of Dentsu Aegis Network, all of us have been impacted by the spread of Coronavirus (or COVID-19) and therefore it is imperative that marketers equip themselves with agile strategies that can help navigate the potential obstacles and barriers to revenue and success; and it is key that they address how […]

By |2020-04-06T09:58:59+02:00March 31st, 2020|Marketing|0 Comments
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