Marketers Should Embrace The Inclusion Revolution

Nicky Brand, Senior Business Consultant at Acceleration, a Wunderman Thompson company, says given that 70% of consumers prefer to buy from brands that are inclusive, marketers are embracing the ‘inclusion revolution’ by means of ad campaigns, social content and CSI initiatives. While this helps normalise disability, very few organisations are engaged in evolving their products […]

By |2021-01-22T08:32:48+02:00Jan 19th, 2021|Customer Experience (CX)|0 Comments

Emerging Female Archetypes For The Modern Marketer To Consider

According to Nicky Brand, Senior Business Consultant at Acceleration, as their influence in society and the commercial world is expanding, women’s financial power is growing, too. Women are expected to control 75% of discretionary spending around the world by 2028, according to Boston Consulting. McKinsey predicts that women globally could gain 20% more jobs by […]

By |2020-09-14T09:13:09+02:00Sep 8th, 2020|Marketing|0 Comments