How Is Online Ad Viewability Affected?

According to Ad Operations Lead at OleConnect Cape Town, Daniel Schmidt, viewability has been a buzzword in the advertising industry for a number of years. Clients want their ads to be seen by prospective buyers and agencies have been selling them ‘viewability solutions’. It is interesting to note that agencies use demand-side platforms (DSPs) as […]

By |2020-10-23T08:57:41+02:00October 20th, 2020|Digital marketing|0 Comments

Tracking Is An Essential Part Of Any Online Business

According to Ad Operations Lead at OLE Connect Cape Town, Daniel Schmidt,  there are ways to get smarter about your tracking that can be implemented with the objective of real growth. Remarketing and retargeting are popular buzzwords in the industry, but the truth about remarketing campaigns is that most are simply inefficient. We have all […]

By |2020-08-31T08:29:30+02:00August 26th, 2020|Marketing|0 Comments
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