Intelligent Orchestration Enables Hyper-Personalised Customer Experiences

According to Brent Haumann, Managing Director, Striata, typically, a customer engagement hub (CEH) framework can consist of 12 to 18 categories of functionality and can be enabled by as many different technologies. When it comes to orchestrating communication to drive engagement, an omnichannel engagement hub can be crucial. An omnichannel engagement hub, also known as a customer engagement hub (CEH) is [...]

By |2021-09-06T08:42:26+02:00Sep 6th, 2021|Industry news|0 Comments

Retailers Should Build A Unified Customer Engagement Strategy To Boost Brand Loyalty

According to data from Salesforce’s Q1 Shopping Index, the digital commerce market has grown globally at a rate of 58% in the last year. This is largely because of the effect of the Covid-19 pandemic on consumer behaviour. Robbie Kearns, Senior Vice President at Salesforce, sets out three ways in which retailers can begin to […]

By |2021-05-10T09:02:16+02:00Apr 28th, 2021|Retail news|0 Comments

The Transformational Role Of Marketing Leaders In Times Of Crisis

According to Samrat Sharma, John Rolston and Tom Birtwhistle from strategy+business (a PwC division), long before the novel coronavirus paralysed businesses globally, the chief marketing officer’s (CMO) role was evolving in scope, focus and sometimes name. New titles such as chief growth officer and chief customer officer emerged to reflect the redefined, more transformational role of […]

By |2021-02-05T12:26:33+02:00Feb 3rd, 2021|Marketing|0 Comments

Internal Communications Strategy Is A Key Trend

According to Karyn Strybos, Marketing Manager at Everlytic, many CEOs have already used the Covid-19 pandemic as the opportune time to rethink the way they work and communicate. Internal communications, with its focus on engaging employees, sharing information and creating a company culture, will require a fundamentally different viewpoint to be successful in the journey […]

By |2021-02-05T12:26:38+02:00Feb 2nd, 2021|Industry news|0 Comments

Retail Tech Playing A Key Role In Customer Experiences

According to Kenne Loubser, Head of Marketing at Payflex, the unprecedented digital disruption experienced in retail last year has made the industry increasingly digital and internet-driven, with technology playing a key role in providing experiences in line with customers’ needs. Agility, flexibility and rich online shopping experiences are set to be among the key trends driving […]

By |2021-01-13T10:09:28+02:00Jan 11th, 2021|Retail news|0 Comments

What Sets Omnichannel Marketing Apart?

Richard Mullins, director for Europe, Middle East & Africa at Acceleration, says cross-channel marketing simply means continuing engagement with a customer or prospect in a different channel to the one in which the brand first encountered them. For example, an ecommerce store can send a remarketing email to a registered user on its website who […]

By |2020-03-20T08:55:35+02:00Mar 18th, 2020|Branding, Marketing|0 Comments