Retailers Should Build A Unified Customer Engagement Strategy To Boost Brand Loyalty

According to data from Salesforce’s Q1 Shopping Index, the digital commerce market has grown globally at a rate of 58% in the last year. This is largely because of the effect of the Covid-19 pandemic on consumer behaviour. Robbie Kearns, Senior Vice President at Salesforce, sets out three ways in which retailers can begin to […]

By |2021-05-10T09:02:16+02:00Apr 28th, 2021|Retail news|0 Comments

Retailers Need To Consider The Quality Of The Entire Shopper Journey

Across the globe online sales have surged, while locally online transactions on Black Friday alone grew by more than 60%. A recent study released by Mastercard found that 68% of South Africans are shopping more online since the beginning of last year. Consumers are embracing the e-commerce experience in growing numbers and corporate South Africa […]

By |2021-04-19T09:15:08+02:00Apr 15th, 2021|Retail news|0 Comments

Online Shopping Platforms Need To Meet The Expectations Of Customers

A study conducted by research and insights company BMi Research in 2020 surveyed six online e-commerce stores, with each store evaluated by 10 experienced online mystery shoppers. The study has shown that online retailers continue to face challenges that undermine the customer experience. These challenges include ensuring sufficient stock, transaction and delivery issues and unclear […]

By |2021-03-19T09:58:07+02:00Mar 15th, 2021|Retail news|0 Comments

Customers Now Influence And Control The Narrative

Content creator and digital strategist, Shaheer Lala, states that social media has significantly shifted the power of influence and control of the narrative towards customers, who can now consume and produce content simultaneously for brands. Trust has shifted, and while brick-and-mortar stores benefit from the physical practicability, word-of-mouth has never been more vital.  Given the […]

By |2021-02-05T12:26:17+02:00Feb 3rd, 2021|Customer Experience (CX)|0 Comments

Retail Tech Playing A Key Role In Customer Experiences

According to Kenne Loubser, Head of Marketing at Payflex, the unprecedented digital disruption experienced in retail last year has made the industry increasingly digital and internet-driven, with technology playing a key role in providing experiences in line with customers’ needs. Agility, flexibility and rich online shopping experiences are set to be among the key trends driving […]

By |2021-01-13T10:09:28+02:00Jan 11th, 2021|Retail news|0 Comments

OneDayOnly Unpacks E-Commerce Trends And Online Shopping Consumer Behaviour

Modern Marketing attended the virtual launch of the OneDayOnly annual commerce Odometer – which is released to better understand South Africa’s online consumer behaviour behind the rapidly expanding local e‐tailer sector. The annual index was conducted among 5806 OneDayOnly shoppers. The South African e‐commerce industry has experienced a massive boom in 2020. Accelerated by the […]

By |2020-11-26T13:06:17+02:00Nov 25th, 2020|Retail news|0 Comments

Black Friday Market Intelligence And Consumer Insights

Nicolet Pienaar, Head of Market Insights at Growth from Knowledge (GfK) South Africa, provides market intelligence and consumer insights about the trends GfK expects to unfold over Black Friday.  Click-and-mortar retailers and domestic appliances are expected to be the big winners over the crucial November retail promotional season as consumers open their wallets and retailers […]

Online Shopping Is Shifting Purchasing Habits Forever

Claire Herman, Media Operations Manager at The MediaShop, stated that one good thing that came out of lockdown was her introduction to online shopping. She is not unique – according to a recent IOL article, statistics from Mobicred, South Africa’s largest digital credit facility, show some interesting trends pre and post-lockdown. These include: Monthly online transactions […]

By |2020-11-26T13:17:23+02:00Nov 24th, 2020|Customer Experience (CX)|0 Comments