Cape Town Is Worthy Of Your OOH Spend
Currently, only 9% of out of home (OOH) media spend is directed towards the Western Cape, while 66% is allocated to Gauteng. Mali Motsumi-Garrido, Sales Director at Tractor Outdoor, discusses why you should be directing more of your out of home OOH spend towards the Mother City. It’s no secret that Gauteng currently devours the bulk of the out of home [...]