A Competitive Edge Earns Customer Loyalty

According to Paula Sartini, founder and CEO at BrandQuantum, the customer experience is the driving force behind every business as it gives companies a competitive edge that earns customer loyalty and attracts new customers. However, getting the customer experience right can be a challenge for companies, particularly as there is uncertainty in terms of what […]

Building Brand Trust Through Customer Experience And Privacy

Paula Sartini, founder and CEO at BrandQuantum International, states that privacy management is critical, not only as a compliance tool for legal and compliance practitioners but also as a tool for building trust with customers. As such, marketers have to be involved in privacy programmes to establish trust and deliver the best user experience to […]

By |2020-10-09T09:30:00+02:00Oct 7th, 2020|Branding|0 Comments

Maintaining Consumer Trust Through Brand Purpose

According to Paula Sartini, founder and CEO at BrandQuantum, many marketing departments are questioning whether they should continue with the planned advertising campaigns and risk being seen as insensitive to the current situation, or go dark when customers are looking for familiarity and stability. History shows us that companies typically opt to go dark during […]

By |2020-08-17T08:40:35+02:00Aug 12th, 2020|Branding|0 Comments