The Evolution Of Customer Communication In 2021

Brent Haumann, Managing Director at Striata, discusses what 2021 might have in store when it comes to customer communication. Customer experience is a constantly moving target, and with statistics identifying customer experience as being the key differentiator for organisations in the future, companies have no option but to keep evolving in order to remain competitive. After […]

By |2021-02-19T12:44:43+02:00Feb 15th, 2021|Industry news|0 Comments

Internal Communications Strategy Is A Key Trend

According to Karyn Strybos, Marketing Manager at Everlytic, many CEOs have already used the Covid-19 pandemic as the opportune time to rethink the way they work and communicate. Internal communications, with its focus on engaging employees, sharing information and creating a company culture, will require a fundamentally different viewpoint to be successful in the journey […]

By |2021-02-05T12:26:38+02:00Feb 2nd, 2021|Industry news|0 Comments

Data Lies At The Heart Of Online Immersion

Shaune Jordaan, Hoorah Digital CEO, states that applying the right kind of data, as with technology in general, has the potential to streamline operational efficiencies and strengthen the quality of decision-making. It is critical that brands understand that data lies at the heart of online immersion. When it comes to creativity in marketing, and advertising […]

By |2021-01-22T08:32:50+02:00Jan 19th, 2021|Digital marketing|0 Comments

Migration To Digital Media And Channels Creates Exciting Opportunities For Marketers

According to Grant Lapping, Managing Director at DataCore Media, getting the full value from consumer data may require a mental shift for some marketers. The data is only truly valuable when it is used to create more personalised customer engagements and experiences. If brands continue to push out generic campaigns rather than messages targeted to […]

Brands Should Target People’s Hearts

Isla Prentis, Head of Tirisano Consulting at The MediaShop, says behavioural science shows that people are led by their hearts. Even when we think that we are making a logical, thought-through purchase decision, it is mostly our brain working overtime to justify what the heart wants. When we remember that audiences are not machines but […]

By |2021-01-15T12:17:37+02:00Jan 13th, 2021|Branding|0 Comments

New Remata Platform Brings The Power Of Personalisation To Brands

Remata Print and Brand Communications has launched its Power of Personalisation platform, in which the company is fusing digital marketing strategies with printing solutions to provide an all-round printing and communication solution. These include strategic solutions, designed to each business’s objectives. With tactical campaigns and cross communication methods, Remata can develop platforms of engagement for […]

By |2020-07-27T09:23:13+02:00Jul 22nd, 2020|Branding|0 Comments