Amplifying Brand Purpose From Within

As lockdown restrictions continue, being purposeful as a brand matters more than ever before. Kantar and SA Breweries share the importance of looking beyond consumer insights to also tap into cultural aspects when amplifying brand purpose from within, during the Covid-19 pandemic and beyond. Some brands are still figuring it out, but it’s been proven […]

By |2020-06-08T11:15:16+02:00Jun 3rd, 2020|Branding|0 Comments

Brands Can Drive The Commercial Evolution Of Organisations Into A New Era

According to Abey Mokgwatsane, Managing executive of brand, communication and sponsorship at Vodacom, humanity has just been dealt a body blow, leaving us feeling vulnerable and anxious and questioning the very core of our personal existence. This creates an opportunity for brands to step up and provide utility, assurance and hope. It is done through […]

By |2020-05-18T10:07:05+02:00May 11th, 2020|Branding|0 Comments

Purpose-Driven Marketing vs Woke Washing

Alan Jope, CEO of Unilever, warns about the dangers of ‘woke washing’ in advertising. Woke washing is beginning to infect our industry. It’s polluting purpose, and it’s putting in peril the very thing which offers us the opportunity to help tackle many of the world’s issues. What’s more, it threatens to further destroy trust in […]

By |2020-05-04T10:04:17+02:00Apr 28th, 2020|Marketing|0 Comments