Lockdown Regulations Highlight Need For Radio Listenership Currency To Be Future-Proofed

According to Sarina de Beer, Managing Director at Ask Afrika, lockdown has changed consumer psyche and behaviour considerably, which naturally includes how we consume media. Lockdown restrictions have added their own layer of complexity to radio consumption. Due to the impact of the Covid-19 pandemic, many industries have been negatively affected, and South Africa’s radio […]