Retailers Should Build A Unified Customer Engagement Strategy To Boost Brand Loyalty

According to data from Salesforce’s Q1 Shopping Index, the digital commerce market has grown globally at a rate of 58% in the last year. This is largely because of the effect of the Covid-19 pandemic on consumer behaviour. Robbie Kearns, Senior Vice President at Salesforce, sets out three ways in which retailers can begin to […]

By |2021-05-10T09:02:16+02:00Apr 28th, 2021|Retail news|0 Comments

Data And Innovation Foster Meaningful Customer Relations

Robin Fisher, regional VP of Emerging Markets at Salesforce, says the company’s research found that standards of customer engagement are shifting again, and that marketers in South Africa are prioritising innovation in a radically altered landscape.  Salesforce’s State of Marketing report shows that as technology drives customer expectations to new heights, marketers in South Africa […]

By |2020-06-08T11:13:56+02:00Jun 2nd, 2020|Marketing|0 Comments