Brands Need Proper Measurement And Success Criteria For Social Media

According to Richard Lord, Media & Operations Director at Meta Media, during 2020, TV benefitted from a captive, stay-at-home audience with more time on their hands. Newspapers and magazines suffered as traditional distribution channels were decimated. Out of Home (OOH) fell off a cliff as there was nobody out and about. And the platform that arguably benefitted the most? Digital. 2020 [...]

By |2021-08-01T15:59:48+02:00Aug 1st, 2021|Industry news|0 Comments

Retailers Should Build A Unified Customer Engagement Strategy To Boost Brand Loyalty

According to data from Salesforce’s Q1 Shopping Index, the digital commerce market has grown globally at a rate of 58% in the last year. This is largely because of the effect of the Covid-19 pandemic on consumer behaviour. Robbie Kearns, Senior Vice President at Salesforce, sets out three ways in which retailers can begin to […]

By |2021-05-10T09:02:16+02:00Apr 28th, 2021|Retail news|0 Comments

Use Algorithms To Create Streamlined And Highly-Effective Social Campaigns

Zubeida Goolam, co-founder and chief creative officer of at Valiant, said the changes made to social media algorithms in the past couple of years have made many brands rethink their content strategies. Instead of the accustomed chronological order, user feeds were now recalibrated to highlight ‘generally engaged with’ posts. Facebook’s pledge to put ‘friends and […]

By |2021-03-19T09:57:40+02:00Mar 17th, 2021|Social media|0 Comments

Brands Need To Find Simplicity In Social Content That Cuts Through The Clutter

Wayne Flemming, founder and CEO at Valiant, says simplicity still matters more than ever and that nothing can be truer than within our social media itself. Content overload We are inundated with consistent feeds, messenger platforms, emails and social content on multiple platforms. With a global trend of people decluttering their lives, it is a […]

By |2021-03-15T13:33:29+02:00Mar 11th, 2021|Industry news|0 Comments

Engaging Customers Who Are Easily Agitated By Digital Ads

Rob Anderson, CEO of Brand Hubb, says leading brands need to rethink their digital marketing strategies as customers become increasingly agitated by digital ads. Brand supporters are fed up with unsolicited digital marketing advances, and the brands who fail to respond to their irritation risk alienating them forever. Customers are sick and tired of hanging […]

By |2021-02-19T12:41:34+02:00Feb 17th, 2021|Industry news|0 Comments

Customers Now Influence And Control The Narrative

Content creator and digital strategist, Shaheer Lala, states that social media has significantly shifted the power of influence and control of the narrative towards customers, who can now consume and produce content simultaneously for brands. Trust has shifted, and while brick-and-mortar stores benefit from the physical practicability, word-of-mouth has never been more vital.  Given the […]

By |2021-02-05T12:26:17+02:00Feb 3rd, 2021|Customer Experience (CX)|0 Comments

Online Users Open To New Social Media Networks

According to Meltwater, in the midst of the Covid-19 pandemic, new social media platforms have been welcomed with open arms by online users, in the search for new and meaningful ways to connect differently to the usual social media platforms like Instagram and Facebook.  Although Telegram, Omegle and Clubhouse existed long before the pandemic, 2020 […]

By |2021-02-01T09:27:57+02:00Jan 27th, 2021|Digital marketing|0 Comments

Adapting Digital And Marketing Strategies To Changing Consumer Behaviour

According to Desirée  Gullan, co-founder and executive creative director of G&G Digital, a major takeaway from the pandemic is that it permanently changed consumer behaviour, both online and offline. Marketing professionals, businesses and organisations need to adapt to this behaviour change. Many marketing professionals were unprepared for the digital revolution that came with the 2020 […]

By |2021-02-01T09:28:43+02:00Jan 25th, 2021|Digital marketing|0 Comments