Blockchain’s Potential Benefits For The Retail Industry

According to the South African Council of Shopping Centres (SACSC), the secret of Blockchain is provenance: it shows, in a tamper-proof manner, exactly where the product or service originated and what processes it went through. One can almost call it a digital hallmark. Like all the disruptive technologies that have upset the corporate applecart, Blockchain […]

By |2020-05-08T10:44:57+02:00May 5th, 2020|Retail news|0 Comments

Purpose-Driven Marketing vs Woke Washing

Alan Jope, CEO of Unilever, warns about the dangers of ‘woke washing’ in advertising. Woke washing is beginning to infect our industry. It’s polluting purpose, and it’s putting in peril the very thing which offers us the opportunity to help tackle many of the world’s issues. What’s more, it threatens to further destroy trust in […]

By |2020-05-04T10:04:17+02:00Apr 28th, 2020|Marketing|0 Comments

The Evolving Retail Consumer

According to the South African Council of Shopping Centres (SACSC), we must create products and experiences with and for specific consumer audiences if we want them to become loyal customers. Gone are the days when we could say, ‘Advertise it and they will come’. That’s because consumer behaviour has undergone a huge transformation in an […]

By |2020-03-20T08:55:38+02:00Mar 18th, 2020|Retail news|0 Comments