Digital First Impressions Matter Far More Than You Think

Brent Haumann, Managing Director, Striata, says research shows that you have just seven seconds to make a first impression. In today’s world, chances are that the first time a customer comes across your business, it won’t be through an advert or a shopfront, but online. That digital first impression matters far more than you might think. As is the case in [...]

By |2021-10-18T08:56:37+02:00Oct 18th, 2021|Industry news|0 Comments

Intelligent Orchestration Enables Hyper-Personalised Customer Experiences

According to Brent Haumann, Managing Director, Striata, typically, a customer engagement hub (CEH) framework can consist of 12 to 18 categories of functionality and can be enabled by as many different technologies. When it comes to orchestrating communication to drive engagement, an omnichannel engagement hub can be crucial. An omnichannel engagement hub, also known as a customer engagement hub (CEH) is [...]

By |2021-09-06T08:42:26+02:00Sep 6th, 2021|Industry news|0 Comments

How Do You Get Customers To Engage With Your Digital Communications?

Brent Haumann, Managing Director, Striata Africa says while there are all sorts of complicated formulae for calculating a customer experience (CX) score, there is a simpler solution. Given how important customer communication is to customer experience, it makes sense to simply measure engagement. Not only does doing so save organisations a lot of time and […]

By |2021-03-19T09:57:55+02:00Mar 17th, 2021|Industry news|0 Comments

The Evolution Of Customer Communication In 2021

Brent Haumann, Managing Director at Striata, discusses what 2021 might have in store when it comes to customer communication. Customer experience is a constantly moving target, and with statistics identifying customer experience as being the key differentiator for organisations in the future, companies have no option but to keep evolving in order to remain competitive. After […]

By |2021-02-19T12:44:43+02:00Feb 15th, 2021|Industry news|0 Comments