Retailers Need To Consider The Quality Of The Entire Shopper Journey

Across the globe online sales have surged, while locally online transactions on Black Friday alone grew by more than 60%. A recent study released by Mastercard found that 68% of South Africans are shopping more online since the beginning of last year. Consumers are embracing the e-commerce experience in growing numbers and corporate South Africa […]

By |2021-04-19T09:15:08+02:00Apr 15th, 2021|Retail news|0 Comments

Customers Now Influence And Control The Narrative

Content creator and digital strategist, Shaheer Lala, states that social media has significantly shifted the power of influence and control of the narrative towards customers, who can now consume and produce content simultaneously for brands. Trust has shifted, and while brick-and-mortar stores benefit from the physical practicability, word-of-mouth has never been more vital.  Given the […]

By |2021-02-05T12:26:17+02:00Feb 3rd, 2021|Customer Experience (CX)|0 Comments

New Ways For Marketers And Brands To Reach Audiences With Twitter

Refilwe Mangweta, Digital Campaign Manager at The MediaShop, says Twitter has launched Carousels to help marketers reach new audiences and drive people to their website or app through multiple images or videos for brands. This allows marketers to share a brand story, show off different products or highlight specific features – all within a single ad. Twitter […]

Improving User Experience Through Digital Signage

According to LG, digital signage is a standard for most fast-food chains and retail stores. It is a quick, easy and cost-effective way to communicate with customers, ideally making the customer user experience easier. Unfortunately, there are still many places using outdated digital signboards that battle to show their displays in direct sunlight. Picture this: […]

By |2020-11-26T13:18:16+02:00Nov 25th, 2020|Industry news|0 Comments