A Diversified Mix Of Digital Channels Is Key To Maximising Reach

Shaun Frazao, Head of Digital and Content at Wavemaker South Africa, says digital channels offer great reach. However, everything you know about digital reach is wrong.  In its essence, an effective media plan ensures that you reach as much of the right audience as possible in the most cost-effective way. Driving engagement, building affinity and […]

By |2021-05-10T09:01:05+02:00May 5th, 2021|Industry news|0 Comments

How Is Online Ad Viewability Affected?

According to Ad Operations Lead at OleConnect Cape Town, Daniel Schmidt, viewability has been a buzzword in the advertising industry for a number of years. Clients want their ads to be seen by prospective buyers and agencies have been selling them ‘viewability solutions’. It is interesting to note that agencies use demand-side platforms (DSPs) as […]

By |2020-10-23T08:57:41+02:00Oct 20th, 2020|Digital marketing|0 Comments