Brands That Leveraged Black Friday To Build On Equity And Popularity

VMLY&R South Africa’s Dono White, Strategic Lead, and Head of Data, Mike Pearse, measured the brand equity of over 90 local brands using the agency’s new Equity Edge tool. This report reveals their findings on which brands leveraged Black Friday to build on equity and popularity.  While many brands follow the crowd in joining the […]

By |2020-12-11T11:02:55+02:00Dec 8th, 2020|Retail news|0 Comments

Ways To Rev Up Your Brand’s Social Media During #Coronavirus

According to Natalie Pool, Head of Social at VMLY&R South Africa, content in the time of Corona is a minefield.  Social distancing doesn’t mean you have to become anti-social. If anything, brands should be more social than ever before. But it’s how they do it, that counts. Don’t be flippant. Don’t be gimmicky. Don’t take advantage […]

By |2020-04-14T10:17:56+02:00Apr 7th, 2020|Branding, Marketing|0 Comments