Brands Need Proper Measurement And Success Criteria For Social Media

According to Richard Lord, Media & Operations Director at Meta Media, during 2020, TV benefitted from a captive, stay-at-home audience with more time on their hands. Newspapers and magazines suffered as traditional distribution channels were decimated. Out of Home (OOH) fell off a cliff as there was nobody out and about. And the platform that arguably benefitted the most? Digital. 2020 [...]

By |2021-08-01T15:59:48+02:00Aug 1st, 2021|Industry news|0 Comments

Content Creators Improving Digital Content Quality To Attract Audiences

According to Siya Metane, CEO of SlikourOnLife, 2021 is the year we are going to see a considerable shift in creators becoming deliberate content creators and curators. Not only are they going to have to be very conscious of quality to attract increasingly fickle audiences, but they are also going to need a platform that offers […]

By |2021-01-15T12:17:48+02:00Jan 13th, 2021|Digital marketing|0 Comments