The Human Element Enhances Communication Between Brands And Audiences

According to Zubeida Goolam, Chief Creative Officer at Valiant, the adoption of new technologies should only eliminate communication barriers between the brand and its audience, not worsen the experience. The human element is always key to transformation. Transformation in digital marketing must begin internally to leverage external opportunities. It is up to the organisation to […]

By |2021-02-26T08:59:43+02:00Feb 23rd, 2021|Branding, Digital marketing|0 Comments

Modern Marketing Digital TrendCamp: Diversity In The Branding And Advertising Industry

Our Modern Marketing Digital TrendCamp video features Zubeida Goolam, Co-Founder and Chief Creative Officer at Brandtruth//DGTL, whose video focuses on diversity in the branding and advertising industry. The video is live on our YouTube channel – don’t forget to subscribe to the channel for more videos on advertising/branding/marketing trends and topics. Send a 3-4 minute audible video of yourself at […]

Tips For Creating Engaging Content

Zubeida Goolam, co-founder and creative partner at Brandtruth//DGTL, discusses the apps and other technologies available to create engaging content. With well over 100 days of a nationwide lockdown, can this still be considered the new way of life, given that it is likely to last for the foreseeable future? With locals adjusting to work-from-home or more […]

By |2020-09-28T08:41:25+02:00Sep 22nd, 2020|Branding, Marketing|0 Comments