According to Times 3 Technologies, having a robust tech foundation is no longer a nice to have, it has become a must-have as retailers look to do things differently without blowing their budgets. By optimising everything from inventory management and order fulfilment to finances, supply chain and customer engagement, the right Enterprise Resource Planning (ERP) […]
The future of retail is steadfastly being shaped by digital, as shoppers envision a future where nearly two-thirds (64%) of their shopping will be online in the next 10 years. As the landscape shifts, successful businesses consciously adapt to the new era of digital technologies and economies, according to the Future Shopper Report 2023 by […]
The ‘up-close’ or the ‘personal’? The two types of attention and their implications for advertising effectiveness will be explored at the Nedbank Integrated Marketing Council (IMC) Conference on 15 September. Attention is often described as the new currency in marketing, but it’s a complex currency to master and deal in. Understanding the different facets of […]
Hustle Media says that running a successful influencer marketing campaign requires careful planning, strategic execution, and a deep understanding of the dynamics involved to avoid the headaches and challenges that can often pop up when rolling out an influencer campaign. Set Clear Goals Before diving into an influencer marketing campaign, it is essential to establish […]
Media relations involves awareness about different brands and connecting them with the relevant target audiences through different media channels. Khaya Thwala, public relations account manager at Flow Communications, shares nine tips for effective media relations. Dedicated content writers: once you have a clearly defined media relations strategy, it is good to have a dedicated content […]
Visitors at the Modern Marketing Expo will get new perspectives in graphics, signage, branding, digital printing, T-shirt printing, vehicle graphics, digital packaging and more. The event will be held from 13-15 September 2023 at Gallagher Convention Centre. Explore business opportunities and meet with industry-leading companies, who will showcase their latest solutions. See live product demonstrations, […]