OneDayOnly Unpacks E-Commerce Trends And Online Shopping Consumer Behaviour

Modern Marketing attended the virtual launch of the OneDayOnly annual commerce Odometer – which is released to better understand South Africa’s online consumer behaviour behind the rapidly expanding local e‐tailer sector. The annual index was conducted among 5806 OneDayOnly shoppers. The South African e‐commerce industry has experienced a massive boom in 2020. Accelerated by the […]

By |2020-11-26T13:06:17+02:00Nov 25th, 2020|Retail news|0 Comments

Black Friday Market Intelligence And Consumer Insights

Nicolet Pienaar, Head of Market Insights at Growth from Knowledge (GfK) South Africa, provides market intelligence and consumer insights about the trends GfK expects to unfold over Black Friday.  Click-and-mortar retailers and domestic appliances are expected to be the big winners over the crucial November retail promotional season as consumers open their wallets and retailers […]

Improving User Experience Through Digital Signage

According to LG, digital signage is a standard for most fast-food chains and retail stores. It is a quick, easy and cost-effective way to communicate with customers, ideally making the customer user experience easier. Unfortunately, there are still many places using outdated digital signboards that battle to show their displays in direct sunlight. Picture this: […]

By |2020-11-26T13:18:16+02:00Nov 25th, 2020|Industry news|0 Comments

Brands Should Use Cultural Intelligence To Connect With Diverse Groups On A Personal Level 

Cheryl Reddy, Managing Partner and Africa Lead at Eclipse Communications, cites Statistics South Africa’s 2020 mid-year estimates, which show that South Africa’s more than 59.2 million citizens comprise of people from vast ethnic and cultural backgrounds, differentiated further by age, sexual orientation, education, religion, gender and geography. Brands should tap into cultural intelligence in order […]

By |2020-11-26T13:18:12+02:00Nov 25th, 2020|Branding|0 Comments

Stay True To Your Brand Principles As You Evolve

Giulia Iorio-Ndlovu, Chief Marketing Officer of Simba, states that today’s brand managers must walk a tightrope between creativity and technology, innovation and empathy.  The role that brands play in society has changed dramatically over the decades. More recently, as digital migration, the rise of social media and the Covid-19 pandemic have affected our lives, we […]

By |2020-11-26T13:39:36+02:00Nov 25th, 2020|Branding|0 Comments

The Loeries Induct Industry Guru Into Hall Of Fame And Announce Marketing Leadership and Innovation Award 

Boniswa Pezisa, Net#work BBDO’s Group Chief Executive, is this year’s Loeries Hall of Fame inductee. Chicken Licken’s Managing Director and Chief Marketer, Chantal Sombonos-Van Tonder, has won the 2020 Marketing Leadership and Innovation Award. Pezisa is a lover of life, hats and other accessories, and she has experience in delivering breakthrough communications strategies across a wide range […]

By |2020-11-26T13:17:15+02:00Nov 24th, 2020|#Loeries2020|0 Comments

Online Shopping Is Shifting Purchasing Habits Forever

Claire Herman, Media Operations Manager at The MediaShop, stated that one good thing that came out of lockdown was her introduction to online shopping. She is not unique – according to a recent IOL article, statistics from Mobicred, South Africa’s largest digital credit facility, show some interesting trends pre and post-lockdown. These include: Monthly online transactions […]

By |2020-11-26T13:17:23+02:00Nov 24th, 2020|Customer Experience (CX)|0 Comments