Combining Traditional And Digital Media To Serve More Market Segments

According to Sikota Suuya Bones, media director at Dentsu Zambia, the general assumption is that the appetite for digital media has grown exponentially. Are clients ready to shift their budget from traditional media to new media that allows them to make real-time changes and track campaign performance with various KPIs? Consumers and clients are going to adapt […]

By |2021-02-19T12:40:57+02:00Feb 17th, 2021|Digital marketing|0 Comments

Engaging Customers Who Are Easily Agitated By Digital Ads

Rob Anderson, CEO of Brand Hubb, says leading brands need to rethink their digital marketing strategies as customers become increasingly agitated by digital ads. Brand supporters are fed up with unsolicited digital marketing advances, and the brands who fail to respond to their irritation risk alienating them forever. Customers are sick and tired of hanging […]

By |2021-02-19T12:41:34+02:00Feb 17th, 2021|Industry news|0 Comments

Understanding A Customer Helps To Deliver Tailor-Made Customer Experiences

Candice Lee Reeves, senior digital copywriter at Everlytic, states that unless you understand who your customers are and what they really want, you will have a difficult time knowing how to give them an experience that brings them joy. Start by creating client personas for the types of clients you work with. You can also run […]

Tips On Creating Video Content That Spreads Brand Awareness

Calvin Fisher, owner of Pandabomb, shares how to create engaging footage and gives tips on how to shoot quality video content that spreads brand awareness. In an age of technology where most people carry smartphones or tablets, video marketing has risen in popularity to become one of the most efficient methods of delivering marketing messages. […]

By |2021-02-19T12:43:19+02:00Feb 16th, 2021|Digital marketing|0 Comments

The Evolution Of Customer Communication In 2021

Brent Haumann, Managing Director at Striata, discusses what 2021 might have in store when it comes to customer communication. Customer experience is a constantly moving target, and with statistics identifying customer experience as being the key differentiator for organisations in the future, companies have no option but to keep evolving in order to remain competitive. After […]

By |2021-02-19T12:44:43+02:00Feb 15th, 2021|Industry news|0 Comments

Public Relations A Crucial Element In Brand Communication During A Pandemic

According to Obren Msuku, Managing Director of Msuku Media, the big strategic question as we enter 2021 surely must be not how to slash all costs, but how to optimise spend in areas that help the business survive the current crisis while still positioning itself for future growth. Within the realm of brand communication, public […]

By |2021-02-12T09:06:33+02:00Feb 10th, 2021|Branding, Marketing|0 Comments

Addressing Consumers’ Rising Brand Expectations

According to Haydn Townsend, Managing Director for Accenture Interactive in Africa, alongside emphasis on hygiene and handwashing, people are seeking fitness classes online and returning to the weekly ‘big shop’ for the first time in years. People’s expectations of businesses and brands are rising – working out the implications will be critical to businesses’ survival. […]