Doing marketing successfully requires a close finger on the pulse. The marketing function does not operate in a silo and keeping it outsourced will make it difficult to do the necessary adjustments and measure a return on investment. Marketing is like a child – it can give you great joy, but you need to keep […]
CoNext’s second Sponsorship Forum, held on 21 February at The Cube WorkSpace in Fourways, explored next-generation marketing and sponsorship best practices. The panel speakers included Steve Elworthy, Tournament Director of the Cricket World Cup 2019 and member of the England and Wales Cricket Board (ECB), Clive Eksteen, the Commercial Director of Cricket SA and Ros […]
Mathe Okaba, CEO of the Association for Communication and Advertising (ACA), discusses what the communication and advertising sector can learn from the 2019 budget speech. In his first budget speech as Minister of Finance, Tito Mboweni provided the country with some insight into how the government intends to get us back on track and back […]
Vida e caffè has opened a kiosk in Musgrave Centre in Durban, Kwazulu-Natal, facilitated by Mall Ads. The kiosk is located under an escalator in an area that is prominent, captive and experiences a high footfall. Bonga Sibisi, Account Manager at Mall Ads said, ‘Coffee kiosks under escalators have popped up in malls all over the country as the location provides [...]
I’ve helped thousands of small business owners to make massively more sales than ever before. I am going to share my top marketing tips with you. 1. Get the best marketing advice Throw your old marketing guides and audio programmes in the recycling bin. You need to know what works today and the marketing landscape changes rapidly. Before putting any marketing tips or [...]
Jennifer Gvozdek, Marketing Manager at Omnivex Corporation, stated that digital transformation was a hot topic in 2018 and that it is sure to continue impacting organisations in 2019. In fact, according to a Forrester Research survey, 46 per cent of executives believe that in less than five years, digital will have an impact on more than half their sales. The World Economic [...]
Andesign, a large format print business based in the UK, has created a 3.5m-high x 2m-long (11.5ft x 6.56ft) elephant, using its Massivit 1800 3D printing solution. Once 3D printed, the mammal was given a coat of paint to ensure added realism. It can now be seen smashing through the wall of the company’s Sutton-Coldfield premises. This will serve as a [...]
The Virtual Space, which manufactures smartphone-based virtual reality (VR) headsets in Africa, is calling on individuals, companies and organisations to help grow its Pioneer VR Education Kit, which is an early step towards providing affordable VR education for all. The kit is used in classrooms with Google Expeditions, allowing teachers to control the experience while learners view the VR content via [...]
The continuous innovation of Color Alchemy technology, with the collaborative efforts of Wideopen Platform, BrytePac and Excel Print, has resulted in a portable light box with 2 x 3m dimensions. It takes only 15 minutes to set up, which is much shorter than traditional LED video walls. The control of specialised artwork executions combined with tailored lighting and shading, create a [...]
Jarred Mailer-Lyons, Digital Media Strategist at The MediaShop, investigated how eight million gaming South Africans spend their time. He recently attended the Business of Gaming Forum (BOGF) in association with Comic Con South Africa, which hosted over 40,000 fans of comic related superheroes, sidekicks and villains. Comic Con SA had a large range of pop culture and entertainment stands at the venue [...]