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Outsourcing Versus Insourcing Your Marketing

Doing marketing successfully requires a close finger on the pulse. The marketing function does not operate in a silo and keeping it outsourced will make it difficult to do the necessary adjustments and measure a return on investment. Marketing is like a child – it can give you great joy, but you need to keep […]

By |2019-03-29T14:13:27+00:00March 6th, 2019|Marketing|0 Comments

CoNext Explores Great Next-Gen Sponsorship Marketing

CoNext’s second Sponsorship Forum, held on 21 February at The Cube WorkSpace in Fourways, explored next-generation marketing and sponsorship best practices. The panel speakers included Steve Elworthy, Tournament Director of the Cricket World Cup 2019 and member of the England and Wales Cricket Board (ECB), Clive Eksteen, the Commercial Director of Cricket SA and Ros […]

By |2019-04-10T12:51:44+00:00February 27th, 2019|Events, Marketing|0 Comments

What The Communication And Advertising Sector Can Learn From #Budget2019

Mathe Okaba, CEO of the Association for Communication and Advertising (ACA), discusses what the communication and advertising sector can learn from the 2019 budget speech. In his first budget speech as Minister of Finance, Tito Mboweni provided the country with some insight into how the government intends to get us back on track and back […]

By |2019-04-10T12:54:30+00:00February 27th, 2019|Advertising news|0 Comments

Vida e Caffè And Mall Ads Capture Clients With New Kiosk

Vida e caffè has opened a kiosk in Musgrave Centre in Durban, Kwazulu-Natal, facilitated by Mall Ads. The kiosk is located under an escalator in an area that is prominent, captive and experiences a high footfall. Bonga Sibisi, Account Manager at Mall Ads said, ‘Coffee kiosks under escalators have popped up in malls all over the country as the location provides [...]

By |2019-02-11T12:23:00+00:00February 11th, 2019|Industry news|Comments Off on Vida e Caffè And Mall Ads Capture Clients With New Kiosk

14 Simple Marketing Tips For Small Business Owners

I’ve helped thousands of small business owners to make massively more sales than ever before. I am going to share my top marketing tips with you. 1. Get the best marketing advice Throw your old marketing guides and audio programmes in the recycling bin. You need to know what works today and the marketing landscape changes rapidly. Before putting any marketing tips or [...]

By |2019-02-11T10:23:50+00:00February 1st, 2019|Marketing|Comments Off on 14 Simple Marketing Tips For Small Business Owners

Impactful Digital Trends Of 2019

Jennifer Gvozdek, Marketing Manager at Omnivex Corporation, stated that digital transformation was a hot topic in 2018 and that it is sure to continue impacting organisations in 2019. In fact, according to a Forrester Research survey, 46 per cent of executives believe that in less than five years, digital will have an impact on more than half their sales. The World Economic [...]

By |2019-02-11T10:22:19+00:00February 1st, 2019|Industry news|Comments Off on Impactful Digital Trends Of 2019

3D Printed Elephant Created By Massivit 1800

Andesign, a large format print business based in the UK, has created a 3.5m-high x 2m-long (11.5ft x 6.56ft) elephant, using its Massivit 1800 3D printing solution. Once 3D printed, the mammal was given a coat of paint to ensure added realism. It can now be seen smashing through the wall of the company’s Sutton-Coldfield premises. This will serve as a [...]

By |2019-01-21T00:32:51+00:00January 21st, 2019|Industry news|Comments Off on 3D Printed Elephant Created By Massivit 1800

The Virtual Space Aims To Educate Africa Through Pioneer VR Education Kit

The Virtual Space, which manufactures smartphone-based virtual reality (VR) headsets in Africa, is calling on individuals, companies and organisations to help grow its Pioneer VR Education Kit, which is an early step towards providing affordable VR education for all. The kit is used in classrooms with Google Expeditions, allowing teachers to control the experience while learners view the VR content via [...]

By |2019-01-21T00:33:21+00:00November 28th, 2018|Industry news|Comments Off on The Virtual Space Aims To Educate Africa Through Pioneer VR Education Kit

Portable Lightbox Innovation Developed With Color Alchemy Technology

The continuous innovation of Color Alchemy technology, with the collaborative efforts of Wideopen Platform, BrytePac and Excel Print, has resulted in a portable light box with 2 x 3m dimensions. It takes only 15 minutes to set up, which is much shorter than traditional LED video walls. The control of specialised artwork executions combined with tailored lighting and shading, create a [...]

By |2018-11-30T12:16:24+00:00November 28th, 2018|Hot new product|Comments Off on Portable Lightbox Innovation Developed With Color Alchemy Technology

Gaming Lets Brands And Advertisers Connect With Highly Engaged Audiences

Jarred Mailer-Lyons, Digital Media Strategist at The MediaShop, investigated how eight million gaming South Africans spend their time. He recently attended the Business of Gaming Forum (BOGF) in association with Comic Con South Africa, which hosted over 40,000 fans of comic related superheroes, sidekicks and villains. Comic Con SA had a large range of pop culture and entertainment stands at the venue [...]

By |2018-11-27T22:15:42+00:00November 27th, 2018|Industry news|Comments Off on Gaming Lets Brands And Advertisers Connect With Highly Engaged Audiences