Natascha Torres, Head of Digital Strategy at +OneX, says TikTok and Google Performance Max unlocked new possibilities for South African brands. Over the past year, social media and programmatic platforms have launched a range of powerful new features and tools for digital marketers and advertisers in their efforts to capture a large slice of businesses’ ad spending. Facebook, which changed its [...]
Craig Lubbe, CEO of bidorbuy, discusses emerging e-commerce opportunities and what entrepreneurs abroad are doing that their local counterparts could be doing. In May this year, the UN Conference on Trade and Development (UNCTAD) released a report that showed e-commerce’s share of the global retail trade grew from 14% in 2019 to 17% in 2020. The huge increase, representing tens of [...]
According to Greg Gatherer, Account Manager at Liferay, companies must find innovative ways to distinguish their offerings through the entire customer lifecycle, including later stages that still have untapped opportunities for engagement. In today’s competitive world, brand loyalty is no longer a guarantee for digital businesses. Customers are increasingly making purchases based on the experience that companies offer, rather than on [...]
JD Engelbrecht, Managing Director, Everlytic, writes that delivery and sender reputation are crucial differentiators. But what makes a company a ‘safe’ sender and what affects its classification (which could see it labelled as spam and even potentially be blacklisted by monitoring organisations)? What makes one email service provider (ESP) better at delivering email than another? Email marketers face a myriad of [...]
According to Reagan Kok, Hoorah Digital CEO, it is worth interrogating what exactly is meant by empathy in the context of business generally and marketing and advertising specifically. Empathy is the ability to understand or share another person’s feelings or experiences. By implication, this suggests that empathy in the business context is about placing the needs and desires of the customer [...]
Brent Haumann, Managing Director, Striata, says research shows that you have just seven seconds to make a first impression. In today’s world, chances are that the first time a customer comes across your business, it won’t be through an advert or a shopfront, but online. That digital first impression matters far more than you might think. As is the case in [...]
Graphics Print & Sign Live Demo expo is a dedicated branding expo. Visitors will have the opportunity to see live demonstrations of the latest branding technology, equipment and substrates, software, applications and more, all under one roof. This is an opportunity for visitors to interact with product experts about how to streamline production for faster turnaround and cost savings. Visitors can [...]
According to Ndagi Job Goshi, GM Liferay Africa, thanks to the ubiquity of consumer technology, nearly all customer experiences are – at least to some degree – digital. So, in order to stay competitive, organisations need to provide the best possible digital experiences. Around the globe, companies have come to realise that the things most likely to set them apart from [...]
The Nedbank IMC 2021 conference paper was developed from the highly successful virtual conference of the same name that attracted more than 1300 delegates across 14 countries. The paper details a practical roadmap for marketers to get back to the basics, to flex their creative muscles and to reimagine their role in business. ‘You don’t need me to tell you that [...]
According to Andrew Bourne, Regional Manager, Africa, Zoho Corp, customer engagement entails actively engaging with an audience through messaging that interests, educates or helps them, as well as encouraging two-way communication with your business. The term ‘customer engagement’ is arguably one of the biggest buzzwords in today’s business landscape. It is so widely used that when many people hear the phrase, [...]