According to Derek Bose, Oracle Applications SA Country Leader and SADC Region Cluster Leader, globally, the shift towards automation is being driven by the need to increase agility and provide customers with a greater sense of immediacy. In the South African context, particularly in the tough economic environment businesses currently find themselves in, these drivers are coupled with a greater need [...]
Two studies by Donald Gunn, who founded the Gunn index of creativity, have shown that 84 percent of campaigns that are highly-creative and award-winning ‘met or exceeded their clients’ objectives’ in terms of business growth. This research also shows that award-winning, highly creative advertising is more effective than average advertising. Peter Field, researching the same topic in the UK, found that [...]
According to CEO of SPARK Media, Gill Randall, the latest ROOTS 2019 data that has just been released enables users to analyse and interpret the evidence-based discoveries of modern based marketing. These detail how marketers can communicate meaningfully to potential consumers, influence their decisions and ultimately their actions. Marketers, advertisers and brand growth specialists are in the business of building brands, [...]
Louise Hefer, Business Unit Manager at The MediaShop, loves how South Africans can have a conversation around bananas and hear five different ways of what to eat it with from five different people. Not only does our power lie in our diversity but more importantly, our diversity of thought. Let’s face it, we naturally gravitate to people who look, think or [...]
Modern Marketing has a stand at the Sign Africa Cape Town expo, taking place from 5-6 June at the Cape Town International Convention Centre. There is also a caricature artist on the booth for an extra fun element. The caricature artist on the Modern Marketing stand. The stand will highlight opportunities to be part of the Modern Marketing Expo in September. [...]
In commemoration of popular culture icon SpongeBob Squarepants’ 20th Anniversary, two colours have been created through the collaborative efforts of the Pantone Color Institute and Nickelodeon: SpongeBob Yellow and Patrick Star Pink. Nickelodeon is celebrating 20 years of SpongeBob SquarePants with the ‘Best Year Ever’— a tribute to the number-one kids’ animated series on TV that has generated a universe of [...]
Opera presented its State of Mobile Web 2019 report, giving a detailed insight into the African digital landscape. The report reveals that the Opera mobile browsers and the standalone news app were used by nearly 20 million internet users in Africa and by more than 350 million people globally in the first quarter of 2019. The State of Mobile Web 2019 [...]
Dee Chetty, Accenture Interactive Lead for Africa, says that as we move to the digital world, which offers an explosive number of options, many companies have lost the personalisation that customers appreciate in their off-line world – personalisation where a merchant recognises them by name, remembers their preferences, and uses that understanding to help them make decisions. Personalisation succeeds when companies [...]
Primedia Outdoor recently launched a 5m x 10m LED airport roadside digital billboard at King Shaka International Airport in KwaZulu-Natal. Airport advertising plays a pivotal role and is a key touchpoint in reaching highly influential and powerful purchase decision makers in an environment when they are most susceptible to receive brand messaging. King Shaka International Airport is the primary airport serving [...]
Vida e caffè has opened a kiosk in Musgrave Centre in Durban, Kwazulu-Natal, facilitated by Mall Ads. The kiosk is located under an escalator in an area that is prominent, captive and experiences a high footfall. Bonga Sibisi, Account Manager at Mall Ads said, ‘Coffee kiosks under escalators have popped up in malls all over the country as the location provides [...]