meggan – Modern Marketing Expo

Woodline Unveiling Enhanced Brand Identity And Branding Capabilities At Modern Marketing Expo

Woodline Branding Solutions will unveil its refreshed brand identity and branding capabilities at the upcoming Modern Marketing Expo in Johannesburg, taking place 11-13 September at the Gallagher Convention from 9am-5pm. Attendees at the stand can experience how Woodline’s branded products enhance corporate events. From providing shaded networking areas with branded umbrellas to creating comfortable meeting spaces with branded gazebos and bean [...]

By meggan|2024-07-15T16:43:30+02:00July 15th, 2024|Expo News|0 Comments

Register For Africa’s Biggest Marketing, Branding, Printing And Signage Expo

Besides new solutions, Africa’s biggest marketing, branding, printing and signage exhibition will also feature workshops, and is your opportunity to level up your branding. Key reasons to visit: New Technology And Solutions See the latest marketing, signage and print product launches live and in action. Get expert insight on new industry developments and opportunities. AI Design Workshop For Signage And Print [...]

By meggan|2024-07-12T16:17:41+02:00July 12th, 2024|Expo News|0 Comments

Keep Up To Date With Promotional Product Trends At The Modern Marketing Expo

The main benefit of promotional products is personalisation and customisation. This is increasingly important in a world where people want to stand out and post their unique products all over social media. 2024 will see a combination of bestsellers continuing to remain popular, as well as a demand for more eco-friendly products. Personalised and reusable shopping bags are still a hit [...]

By meggan|2024-06-28T16:57:57+02:00June 28th, 2024|Expo News|0 Comments

Should Clients Pay Agencies To Use AI For Creative Work?

Willem Steenkamp, senior writer and editor at Flow Communications, says over the past year or so, since AI really made itself felt, the team have hashed and rehashed so many questions, especially around content generation, such as: can we use AI to produce copy for our clients? Should we? If so, how should we? What should we tell them about using [...]

By meggan|2024-06-21T14:51:19+02:00June 21st, 2024|Trends|0 Comments

Take Personalised Product Branding To The Next Level At The Modern Marketing Expo

Personalisation and customisation is increasingly important in a world where people want to stand out and post their unique products all over social media. According to this report, the global custom T-shirt printing market is ‘expected to expand at a compound annual growth rate (CAGR) of 11.1% from 2023 to 2030’ and ‘the growing use of customised T-shirts as a branding [...]

By meggan|2024-06-21T14:48:37+02:00June 21st, 2024|Expo News|0 Comments

Elevate Your Branding With Solutions On Show At The Modern Marketing Expo

After the success of last year's Modern Marketing Expo, the stage has been set to build and grow Africa’s biggest dedicated marketing event. The 2024 expo will be a showcase of even more diverse solutions and technology. Visitors can see the latest offerings in branding, marketing, graphics, signage, digital signage, point of sale displays, promotional clothing, in-store branding, digital printing, T-shirt [...]

By meggan|2024-06-07T13:32:20+02:00June 7th, 2024|Expo News|0 Comments

Key Trends In The Branded Merchandise And Apparel Market

The enduring appeal and impactful nature of meticulously branded uniforms or corporate gifts play a significant role in forging connections with customers, enhancing recall and familiarity, fostering loyalty, and ultimately shaping purchasing behaviour. Barron shares some insights on some of the key trends in the branded merchandise and apparel market, and the important considerations to look at. Casual and comfortable styles: [...]

By meggan|2024-05-07T15:48:15+02:00May 7th, 2024|Trends|0 Comments

Be Adaptable To Where Audiences Are Moving And What’s Capturing Their Interest

Janet Berger, lead strategist at Flow Communications, says everyone who works in communications will attest to the fact that this is a landscape that is fast-changing and often difficult to keep up with. Last year I was confronted with the reality of just how much it has changed. My generation of South African moms had Marina Petropulos’ Baby and Child Care [...]

By meggan|2024-04-02T08:50:50+02:00April 2nd, 2024|Trends|0 Comments

Influencer Marketing Is Not A Gamble, It’s A Science

In the mix of marketing strategies vying for a slice of your revised budget, influencer marketing stands tall. It’s not just a matter of following trends; it’s about leaning into a measurable, data-driven approach that stands up to scrutiny just as firmly as any ‘hard’ marketing tactic. Gone are the days when influencer marketing was a gamble – today, it’s a [...]

By meggan|2024-03-08T14:12:58+02:00March 8th, 2024|Trends|0 Comments

Retail Industry Trends

Mike Smollan, Chief Growth and Innovation Officer at Smollan, looks at trend developments that are on the radar as the retail industry transformation continues. As per the Edge Global Insights Report 2023, overall, the retail industry this year has navigated the lingering effects of the pandemic, embraced digital transformation, addressed sustainability concerns, and tackled supply chain challenges. That is coupled with [...]

By meggan|2023-12-08T16:14:50+02:00December 8th, 2023|Trends|0 Comments

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