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So far Modern Marketing News has created 361 blog entries.

Consumers Make Certain Brand Associations With Specific Smells

Dr Roland Goldberg, a senior lecturer in marketing at the North-West University  states that your wallet is more closely connected to your nose than you might think. One of his fields of expertise is retail atmospherics, which includes scent marketing  ‘I am flabbergasted by retailers who still use outdated forms of marketing like the distribution […]

By |2020-10-23T08:57:30+02:00Oct 20th, 2020|Industry news|0 Comments

How Is Online Ad Viewability Affected?

According to Ad Operations Lead at OleConnect Cape Town, Daniel Schmidt, viewability has been a buzzword in the advertising industry for a number of years. Clients want their ads to be seen by prospective buyers and agencies have been selling them ‘viewability solutions’. It is interesting to note that agencies use demand-side platforms (DSPs) as […]

By |2020-10-23T08:57:41+02:00Oct 20th, 2020|Digital marketing|0 Comments

Looking At Post-Pandemic Consumer Behaviours

According to HaveYouHeard’s Head of Insights, Claudia Schonitz, there are a number of significant challenges the post-pandemic South African consumer will have to face, noticeably on the financial and mental health fronts. As South Africans are reaching the end of the Government’s pandemic management cycle, it seems as if the post-apocalyptic world is not the […]

By |2020-10-23T08:57:49+02:00Oct 20th, 2020|Industry news|0 Comments

Wavemaker Teenager Report Provides Insights Into Tomorrow’s Trendsetters

Modern Marketing attended the launch of Wavemaker’s Teenage Research Report on 14 October, where Delia Van Staden, Head of Analytics and Insight at Wavemaker, unpacked some valuable insights about the gatekeepers of modern and future trends. The Live Panel Teenager Report is a collaboration project between MediaCom, Mindshare and Wavemaker. Benefitting from the agencies’ experience in […]

By |2020-10-16T09:13:30+02:00Oct 14th, 2020|Industry news|0 Comments

Businesses Need Digitally Knowledgeable And Experienced Leadership

David Jenkins, co-founder of Mickey Llew, states that a Board is typically comprised of C-suite executives from similar industries, as well as legal, accounting and corporate governance experts. However, the dramatically increased impact that online properties, social media and other digital considerations have on operations means that a new non-executive director portfolio needs to be added […]

By |2020-10-16T09:13:33+02:00Oct 14th, 2020|Digital marketing|0 Comments

The Loeries Partnerships Uplift Next Generation Of Influential Creatives

The Woolworths and Loeries Student Portfolio showcase is an initiative that aims to reshape work experience in the creative sector to meet the needs of both young people and business. In its second year, the initiative, which is benchmarked against the best programmes of their kind in the world, gives 75 communication and advertising students […]

By |2020-10-16T09:13:38+02:00Oct 14th, 2020|Industry news|0 Comments

Nedbank IMC White Paper Focuses On Future Of Marketing And More

The Nedbank IMC white paper states two rules: everything has changed so change with your customers and stop calling everybody Millennials. These are just the first in a succinct list of rules and highlights outlined in a white paper from the conference, which took place online in July with 1200 delegates. Prepared by Caitlin Ferreira, Senior Lecturer […]

By |2020-10-16T09:09:58+02:00Oct 14th, 2020|Industry news|0 Comments

Excelling In A Retail Environment Post-Pandemic

Todd Szahun, Senior Vice President of the Consulting Division at Kantar, states that this year in retail will be remembered for many things, from empty store shelves and the challenges that physical retail faced to the record growth of e-commerce and the rise of last-mile delivery partners. Consumer behaviour and state government guidelines in response […]

By |2020-10-16T09:13:51+02:00Oct 14th, 2020|Industry news|0 Comments