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So far Modern Marketing News has created 492 blog entries.

A Diversified Mix Of Digital Channels Is Key To Maximising Reach

Shaun Frazao, Head of Digital and Content at Wavemaker South Africa, says digital channels offer great reach. However, everything you know about digital reach is wrong.  In its essence, an effective media plan ensures that you reach as much of the right audience as possible in the most cost-effective way. Driving engagement, building affinity and […]

By |2021-05-10T09:01:05+02:00May 5th, 2021|Industry news|0 Comments

Building A Strong Digital Marketplace Strategy Is Not Optional

Haydn Townsend, Managing Director at Accenture Interactive Africa, says small, agile companies are enjoying great success in digital marketplaces. As digitally native businesses that can evolve on the fly, these brands are capitalising on the multitude of shoppers on the likes of Amazon, Alibaba, click and collect models and food delivery ecosystems. However, a disruptive […]

By |2021-05-10T09:01:16+02:00May 3rd, 2021|Industry news|0 Comments

Increasing Intrinsic Incentives Creates True Customer Loyalty

Glenn Gillis, CEO of Sea Monster, says the problem with most loyalty programmes is that they are better categorised as rewards programmes. These are built around the concept of extrinsic incentives or, more simply, the external reasons or rewards that motivate the buyer. For example, a shopper would collect points for making a purchase and […]

By |2021-05-10T09:01:30+02:00Apr 28th, 2021|Marketing|0 Comments

Strategically Using Data To Optimise Customer Experience

Inovo CEO Wynand Smit says detailed analytics, which is only possible with good data, can drive efficiencies throughout the business. Optimising customer experience (CX) by leveraging emerging and new technology results in a host of positive spin-offs for businesses but it must be approached in a methodical and strategic manner. Every intervention or technology application relies […]

By |2021-05-10T09:02:01+02:00Apr 28th, 2021|Industry news|0 Comments

Retailers Should Build A Unified Customer Engagement Strategy To Boost Brand Loyalty

According to data from Salesforce’s Q1 Shopping Index, the digital commerce market has grown globally at a rate of 58% in the last year. This is largely because of the effect of the Covid-19 pandemic on consumer behaviour. Robbie Kearns, Senior Vice President at Salesforce, sets out three ways in which retailers can begin to […]

By |2021-05-10T09:02:16+02:00Apr 28th, 2021|Retail news|0 Comments

How To Unblock Your Marketing Campaigns From Ad-Blockers

Desiree Gullan, co-founder and executive creative director of G&G Digital, says ad-blockers present marketing professionals with a new challenge of how to break through the digital wall. One of the ways to do so is by crafting a digital strategy that speaks to modern generations, while resonating with the needs of older generations. What we […]

By |2021-05-10T09:02:22+02:00Apr 28th, 2021|Marketing|0 Comments

Now Is The Ideal Time To Showcase Your Client Service Abilities

Jedd Cokayne, Business Unit Manager at The MediaShop, says: ‘I am in my element now that we are starting to get a steady flow of professional sports on the box – I end up watching anything and everything that is thrown at me. I even watched the World Snooker Championships that surprisingly made for riveting […]

Marketing Automation Should Be A Central Aspect Of Any Digital Transformation

Engagement Factory says digital transformation is much more than merely buying IT tools and hoping they work. It is about buying the right digital capabilities, supporting your team in learning the right skills and changing the processes along the way. One of the most essential digital capabilities you can invest in is marketing automation, and […]

By |2021-04-19T09:14:34+02:00Apr 15th, 2021|Marketing|0 Comments

Retailers Need To Consider The Quality Of The Entire Shopper Journey

Across the globe online sales have surged, while locally online transactions on Black Friday alone grew by more than 60%. A recent study released by Mastercard found that 68% of South Africans are shopping more online since the beginning of last year. Consumers are embracing the e-commerce experience in growing numbers and corporate South Africa […]

By |2021-04-19T09:15:08+02:00Apr 15th, 2021|Retail news|0 Comments