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So far Modern Marketing News has created 41 blog entries.

On-Site Agencies Create Dynamic Brand Value And Engagement

According to Oliver South Africa, on-site agencies save considerable time for clients around briefing, raising POs and other project demands. There are also the cost and time efficiencies gleaned from a single in-house agency, as opposed to managing multiple smaller content or digital agencies. In-house agencies are returning to the inner shrines of companies. Several major […]

By |2019-10-11T11:03:46+02:00Oct 2nd, 2019|Industry news|0 Comments

Pinnacle Digital Solutions Highlights Event Branding Products

Brand management and events branding solutions company, Pinnacle Digital Solutions, highlighted its wide product range at the recent Modern Marketing Expo. The product range includes: Sharkfin banners, Telescopic banners, Windcheaters, Pull Up banners and X Frame banners. Banner walls, Frame banners, Fabri Frames, A-Frame banners and parasols. Fence wraps, curved bannerwalls, media back drops, table cloths and bunting. Country […]

Survey Shows 46% Of SMMEs In SA Carry Out Consistent Marketing Campaigns

Firejuice Marketing conducted a survey aimed at exploring how small, medium and micro enterprises (SMME) in South Africa carry out marketing plans. 100% of the surveyed businesses believe in marketing as an effective tool, however, only 46% carry out consistent marketing campaigns.  The questionnaire answered by individuals in key decision-making positions in the SMME sector […]

By |2019-10-04T14:08:54+02:00Oct 1st, 2019|Industry news|0 Comments

Seven Tips For Brands To Dominate The Retail Space For Black Friday

Cindy Diamond, Group Sales Director at Mediamark, states that recent surveys conducted separately by Jacaranda FM and East Coast Radio revealed similar learnings, with an overwhelming number of participants (75% +) stating that they actively engage in shopping on Black Friday either in-store or online.  These audience surveys disclosed that the most popular Black Friday shopping […]

By |2019-10-04T14:08:59+02:00Oct 1st, 2019|Advertising news, Branding|0 Comments

Developing Customer Centric Strategy Through Automation

Paula Sartini, founder and CEO of BrandQuantum, says that to be successful today, companies need to develop a customer-centric strategy that is built from the customer’s perspective and designed to meet their needs.  With tech-savvy customers, companies are adopting technology solutions that aim to delight their customers and enhance customer experiences. According to the 2019 […]

By |2019-10-04T14:09:03+02:00Oct 1st, 2019|Industry news|0 Comments

Meeting Consumer Demands Through Better Experiences In Retail

Margarita Karvouniaris, Marketing Manager for Game South Africa, looks at the evolving retail landscape and how consumers are highly tech-savvy, placing increasing demands on brands and services.  With that comes the critical importance of a truly meaningful, personalised customer experience for shoppers, which ultimately fuels the retail environment of the future. What can retailers do to […]

By |2019-10-04T14:09:08+02:00Sep 26th, 2019|Industry news|0 Comments

Unigraphics Launches UniAluminium Display Frames

Unigraphics used the Modern Marketing Expo, held at the Gallagher Convention Centre from 11 – 13 September, to launch the UniAluminium Display fabric frames, UniPole and Ezitube. These new and improved UniAluminium Display fabric frames are made in South Africa and come in profile lengths and lightboxes. The UniPoles are quality powder coated aluminium poles […]

By |2019-10-04T14:48:02+02:00Sep 26th, 2019|Modern Marketing expo|0 Comments