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So far Modern Marketing News has created 284 blog entries.

Integrated Marketing Conference Hosts First #NedbankIMC2020 Virtual Event

Nedbank IMC media partner, Modern Marketing, virtually attended the 2020 Nedbank IMC Conference, which took place on 24 July 2020 under the theme #MarketingWorks. Pepe Marais, co-founder and Group COO of Joe Public United, was the Master of Ceremonies. Marais said that industry players should focus on what they can control, such as: creative product, quality, […]

By |2020-08-03T08:24:48+02:00Jul 30th, 2020|Nedbank IMC|0 Comments

Modern Marketing Expo Postponed To 2021

The Modern Marketing expo, co-located with Sign Africa, FESPA Africa and Africa Print expos, and scheduled for 9-11 September 2020 at Gallagher Convention Centre in South Africa, will be postponed to 2021. This decision was taken due to the current pandemic, restrictions on international travel, and the event industry being closed at the moment in […]

By |2020-08-03T08:24:52+02:00Jul 29th, 2020|Modern Marketing expo|0 Comments

Sign Africa Live Presenting Free CorelDRAW Power Half Hour

Sign Africa LIVE and CorelDRAW Master Mo Jogie will present a free CorelDRAW Graphics Suite Power Half Hour online filled with bonus content on Thursday, 6 August at 11am. From Creation to Completion, break down creative barriers with CorelDRAW® Graphics Suite 2020. Find all the professional vector illustration, layout, photo editing and typography tools customers […]

By |2020-08-03T08:24:57+02:00Jul 29th, 2020|Industry news|0 Comments

Effective Adoption Of Digital Media Technologies Will Unlock Value

According to Accenture, local content alone will not be enough to stimulate more growth in the South African media market. The local media industry needs to evolve at a similar pace to the global industry, investing in digital capabilities and infrastructure, or risk being left behind. Additionally, significant network and infrastructure improvements are required to […]

By |2020-08-03T08:25:04+02:00Jul 28th, 2020|Digital marketing|0 Comments

Home-Based Working Can Be Tricky For Creatives

Havas Southern Africa Chief Creative Officer, John Davenport, discusses ways that creatives can survive Working From Home (WFH). Although the nature of work and productivity is an area into which there has been a huge amount of research (because it is a lucrative area for academics to study) there has been very little research into home-based […]

By |2020-08-03T08:25:15+02:00Jul 28th, 2020|Advertising news, Industry news|0 Comments

Consumer Pulse Research Shows Increase In Online Shopping

According to new Consumer Pulse research from Growth from Knowledge (GfK) South Africa the behaviours and sentiment of online consumers during the Level 3 lockdown have increased. South African consumers look set to accelerate their journey towards online shopping beyond the pandemic as they stay in to enjoy the investments they have made in their […]

By |2020-08-03T08:25:21+02:00Jul 27th, 2020|Retail news|0 Comments

Reinventing Brands To Be More Purpose-Led

According to Arisha Saroop, Managing Director of The MediaShop Durban, the Covid-19 crisis has left its mark on virtually every single industry around the world and on all levels from a social, health and economic perspective. As some economies ground to a halt and others are still recovering from imposed lockdowns, brands, like individuals, are […]

By |2020-08-03T08:25:26+02:00Jul 27th, 2020|Advertising news|0 Comments

Modern Marketing LIVE Presents Adobe Online Beginner Workshop

The Adobe Creative Cloud 2020 workshop for beginners, presented by Modern Marketing LIVE and Mo Jogie, Design and Strategy Director at MSD, aimed to empower participants in their unique creative scenarios, giving them a competitive advantage, and confidence to deliver professional quality design across multiple mediums from print to video and everything in-between. ‘These workshops […]

By |2020-08-03T08:25:33+02:00Jul 27th, 2020|Modern Marketing LIVE|0 Comments

New Remata Platform Brings The Power Of Personalisation To Brands

Remata Print and Brand Communications has launched its Power of Personalisation platform, in which the company is fusing digital marketing strategies with printing solutions to provide an all-round printing and communication solution. These include strategic solutions, designed to each business’s objectives. With tactical campaigns and cross communication methods, Remata can develop platforms of engagement for […]

By |2020-07-27T09:23:13+02:00Jul 22nd, 2020|Branding|0 Comments