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So far Modern Marketing News has created 80 blog entries.

Developed Countries Outsourcing To South African Marketing Agencies – A New Trend

More and more companies from developed countries are outsourcing to South African marketing agencies to run their campaigns, due to tightening margins from competition and the increasing cost of employing local talent, says Justin Lester, owner of Ruby Digital and co-founder of Smart Marketing Podcast. The biggest digital marketing trend we’ve seen recently is a shift […]

By |2019-12-09T11:18:50+02:00Dec 4th, 2019|Industry news|0 Comments

Media And Communication Experts Need To Set The Narrative For What Works In SA

Chris Botha, Group Managing Director of Park Advertising, says it’s the time of year where everyone can tell you how many weeks, days, minutes and seconds there are left until they go on holiday. It is human nature to ‘look forward’ to a better tomorrow. There is something quite natural about it. Our beloved country has […]

Loeries Releases 2019 Official Rankings

Since 2010, the Loeries Official Rankings have offered a comprehensive overview of the annual performance across the brand communications industry throughout Africa and the Middle East. The rankings list the top brands and agencies, as well as specialist focus areas and individual performance in key areas. The Loeries Official Rankings is a useful and independent […]

By |2019-12-09T11:18:57+02:00Dec 3rd, 2019|Industry news|0 Comments

Influencer Marketing Best Practices

Ryan McFadyen, co-founder and strategic head at HaveYouHeard, outlines his vision of influencer marketing best practice. Integrated thinking is key Don’t treat influencer marketing as a tactic or inconsequential add-on to a campaign. What works today is integrated thinking and integrated execution. Use influencer marketing with purpose and based on insight so that it can […]

By |2019-12-09T11:19:03+02:00Dec 2nd, 2019|Marketing|0 Comments

How To Maximise Your Google Ads Campaigns

Renier Meyer, Account Strategist at Google Premier Partner, iLEAD et al, discussed how you can maximise your brand campaign reach with Google at the #ModernMarketingTrendCamp. This article highlights key takeaways from his presentation. Google Searches are growing roughly 45% every year and with more than 3 Billion searches predicted in 2019, so it is crucial […]

By |2019-12-02T09:29:57+02:00Nov 27th, 2019|#ModernMarketingTrendCamp|0 Comments

Retail And Pharmacy Trends To Expect In 2020

The evolution of the pharmaceutical industry is contradictory, as healthcare tries to address new illnesses as well as incorporate different ways of thinking about wellness. These contradictions are not only on the manufacturing side of the pharma industry, there’s also work to be done in retail. Eben Esterhuizen, General Manager at OnShelf Pharma shared PwC’s Pharma […]

By |2019-12-02T09:30:05+02:00Nov 27th, 2019|Retail news|0 Comments

Synergising Technologies For The Survival Of Your Business During 4IR

Noah Khan, Regional President of Digital and Innovation for Central East Europe, Middle East and Africa at TBWA and Digital Arts Network (DAN), suggests that rather than having a pessimistic attitude to new technologies, we need to instead get a grip on understanding all the moving parts and then look for synergies and the opportunities they […]

By |2019-12-02T09:30:10+02:00Nov 27th, 2019|Advertising news, Branding|0 Comments

The Benefits Of Managing Marketing Internally For Small To Medium Businesses

Firejuice founder, Bernard Jansen, explains how small to medium businesses will benefit from managing their marketing internally as well as who should be in charge of the marketing function. Research conducted by Firejuice amongst entrepreneurs shows that only 24% of businesses do marketing internally while the other 76% don’t employ a marketing person for the […]

By |2019-12-02T09:30:18+02:00Nov 27th, 2019|Marketing|0 Comments

2020 Graphic Design Trends

Tribe Leader of One Lady & A Tribe – Sheila McGillivray – thinks of graphic design as the corporate sister of art and says great design always flies a bold brand flag, telling the consumer it is unique and trustworthy. She discusses five graphic design trends she predicts seeing more of in 2020. 1. Break-the-rules palettes […]

By |2019-12-02T09:30:28+02:00Nov 26th, 2019|Industry news|0 Comments

The Digital Platform That’s Ideal For B2B Digital Marketing In 2020

Judith Middleton, CEO of DUO Marketing + Communications, discusses why LinkedIn is key to effective B2B digital marketing. She unpacks why LinkedIn is different to other platforms and mentions that it continues to grow in South Africa and will likely surpass Twitter.  According to We Are Social’s Digital in 2019 report, the number of active […]

By |2019-12-02T09:30:36+02:00Nov 25th, 2019|Marketing|0 Comments