A deep dive into the marketer’s evolving role in shaping not just comms but company strategy, innovation, and culture. Looking at marketing as a leadership function: the CMO reimagined.

Unpacking the latest research and practical insights on driving real impact with influencers — what works, what to watch out for, and how to keep your brand’s story intact.

Today’s CMOs are under relentless pressure to prove performance, but despite sophisticated tools and growing media budgets, many brands still struggle to generate predictable, profitable growth. Why? This session goes beyond the usual platform tactics to expose the real reasons your performance marketing efforts may be stalling. Learn how your data layer, when unified and structured correctly, becomes the single most powerful growth lever in your performance marketing arsenal.