According to Madelene Cronje, digital campaign lead at midnight, the innovation agency of iqbusiness, most South African marketers have experienced how well digital works for marketing campaigns, where the goal is to get prospects to move from awareness and interest to consideration and conversion. However, many still cling to TV and radio as their primary channels for the big-branding campaigns, believing [...]
The Influencer Playbook, based on a survey of 560 influencers conducted over a three-month period, aims to provide transparency in the marketing landscape, particularly concerning influencer rates and expectations. The Racket Club, in collaboration with YOUKNOW, are proud to reveal the findings of their comprehensive influencer report, which sheds light on influencer engagement and industry benchmarks in South Africa. Braden Smulders, [...]
According to Madri van der Westhuizen, Campaign and Social Media Manager at ANEW Hotels & Resorts, many marketers are using AI-generated content to reach potential consumers. As a result, the uniqueness and originality of messaging have diminished. Most content is becoming the same, filled with the similar keywords and lacking substance, making it harder for brands to stand out and connect [...]
According to Vanessa Bosman, Managing Director at Just Design SA, following numerous local and international design awards in 2024, the creative industry is once again confronting longstanding issues: the legitimacy of these awards followed by the true value of creative work, and consequently, the issue of unfair compensation. While these topics have been discussed for decades, nothing has changed, and we [...]
Custom inflatables are an effective tool for engaging audiences at events. At the Modern Marketing Expo at Gallagher Convention Centre, a giant inflatable ink bottle with waving arms – a new innovation that has never been done before in South Africa – could be seen at the NUtec Digital Ink stand. The unique inflatable was produced by Expand a Sign, while [...]
Modern Marketing expo organisers Practical Publishing have announced the dates for the Modern Marketing Expo in 2025. Visitors to the 2025 event can embrace the future by seeing the latest opportunities in branding and marketing solutions. Visitors will also get new perspectives in graphics, signage, commercial print, digital printing, T-shirt printing, vehicle graphics, digital packaging and more. A major theme of [...]
Impumelelo Promotions exhibited at the recently held Modern Marketing Expo. The company, a specialist in sewing and finishing solutions, showcased its banner wall and telescopic flag solutions. The company also specialise in the finishing and stitching of banners, flags and gazebos, as well as the manufacturing of school bags, gazebo bags, banner wheelie bags, roll up bags, telescopic/sharkfin bags, wheelie bags, [...]
In a recent presentation to the Mobile Marketing Association (MMA) in Johannesburg, Jeané van Greunen, Chief Client Officer at Helm, delved into the interplay between tech innovation and market demands, shedding light on the important role of Artificial Intelligence (AI) in modern marketing strategies. Emphasising the prowess of AI with the timeless essence of the human touch, van Greunen shared a [...]
Customer Generated Content (CGC) allows consumers to share their real-life experiences with brands on social media, creating powerful, authentic content that resonates with their peers. Brands are now using this evolving form of word-of-mouth to build stronger connections and trust with their audiences. As South Africans, having stories woven into the fabric of everyday life is an age-old tradition. For generations, [...]
Decades ago, when marketing first emerged as a coined phenomenon and went on to become a major profession, the aim of the discipline was to understand consumers deeply, and use this understanding to apply effective principles and practices to create compelling messages. The model was straightforward: marketers give, consumers take. However, this simplicity couldn’t – and didn’t – endure forever. Today, [...]