Nontokozo Madonsela, Group Chief Marketing Officer at Momentum Metropolitan Holdings, addresses how to lead with purpose, using three lessons we can take from the movie, Jerry Maguire. Nearly 30 years after its release in 1996, Jerry Maguire is still one of the most quotable movies of all time. Who can forget, ‘Show me the money’? […]
According to Times 3 Technologies, having a robust tech foundation is no longer a nice to have, it has become a must-have as retailers look to do things differently without blowing their budgets. By optimising everything from inventory management and order fulfilment to finances, supply chain and customer engagement, the right Enterprise Resource Planning (ERP) […]
The future of retail is steadfastly being shaped by digital, as shoppers envision a future where nearly two-thirds (64%) of their shopping will be online in the next 10 years. As the landscape shifts, successful businesses consciously adapt to the new era of digital technologies and economies, according to the Future Shopper Report 2023 by […]
The ‘up-close’ or the ‘personal’? The two types of attention and their implications for advertising effectiveness will be explored at the Nedbank Integrated Marketing Council (IMC) Conference on 15 September. Attention is often described as the new currency in marketing, but it’s a complex currency to master and deal in. Understanding the different facets of […]
Hustle Media says that running a successful influencer marketing campaign requires careful planning, strategic execution, and a deep understanding of the dynamics involved to avoid the headaches and challenges that can often pop up when rolling out an influencer campaign. Set Clear Goals Before diving into an influencer marketing campaign, it is essential to establish […]
Media relations involves awareness about different brands and connecting them with the relevant target audiences through different media channels. Khaya Thwala, public relations account manager at Flow Communications, shares nine tips for effective media relations. Dedicated content writers: once you have a clearly defined media relations strategy, it is good to have a dedicated content […]
Visitors at the Modern Marketing Expo will get new perspectives in graphics, signage, branding, digital printing, T-shirt printing, vehicle graphics, digital packaging and more. The event will be held from 13-15 September 2023 at Gallagher Convention Centre. Explore business opportunities and meet with industry-leading companies, who will showcase their latest solutions. See live product demonstrations, […]
Remi du Preez, Managing Director at Polygon, says ‘conventional’ digital channels allow access at scale, as well as advanced targeting and measurement. For advertisers, this means that they can serve advertisements to a pre-defined target audience, creating parameters that reduce the amount of media wastage and maximise bang for buck. On the other end of […]
Leslie Adams, Sales Director at Reach Africa, says that the days when you would see the whole family slouched on the couch, tuned in to watch the latest episode of The Fresh Prince, are very much in the past. ‘As technology progresses, the broadcast basket has expanded to see a plethora of new streaming players […]
According to the 2022 South African Loyalty Landscape Whitepaper, 73% of economically active South Africans are currently using reward or loyalty programmes, belonging to an average of 9.2 programmes, almost triple the 3.6 average from 2014. World events have escalated how companies are investing in and prioritising their loyalty programmes. They are no longer a […]